Commercialisation In Sport

Question 1

Commercialization

Answer 1

Links to organizations/ companies who wish to get involved within sport, with the aim to make money and profit from the sale of goods, services and events.

Use sport and media to get products seen - ads, sponsorships

Question 2

What is the relationship between media, sport and commercialization

Answer 2

Commercialization- uses media to reach millions of viewers and media receives revenue for advertising.

Sport uses media for a high viewing figures, media pays sports broadcasting rights

Sport raises profile of a product for commercial and commercialization pays millions to the sport

Question 3

Sponsorship

Answer 3

Partnership between a sports team or partner and a business - the sponsor which provides financial support for the sport.

Question 4

Media

Answer 4

Responsible for communicating sports to a wide range of audiences in many forms

Question 5

Types of media

Answer 5

Tv
Radio
Internet
SM
Newspapers

Question 6

Types of sponsorships

Answer 6

Financials - one off payment
Clothes and equipment
Facilities

Question 7

How does sports help sponsors?

Answer 7

Everytime performer wears a products/ uses it they are showing it off to spectators who may be influenced to buy product

Question 8

The player / performer need funding for…

Answer 8

Facilities
Equipment
Competitions
Both media and+ commercialization can help promote the sport and the media can also provide better opportunities for the spectator

Question 9

Media

Answer 9

Need funding to provide entertainment - commercial organizations interested in using media to promote product and reach millions.

Many media providers in competition which each other to gain the most views. More viewers - more likely to get funding from commercial organizations

Question 11

Advantages for the sport

Answer 11

More media coverage - raised awareness of sports to help increase participation - higher profile of sport = more commercial interest.
Increased funding from sponsors is used to run events
- develop grassroot to elite performers
Develop better facilities

Question 12

Advantages of commercialization for sponsor

Answer 12

• excellent and relatively inexpensive advertising for their products as:
• media can show products in advertisements during breaks in play
• brand names can be seen around venues, performers clothing during activity.
• raised awareness of brand leading to increased sales
• product associated with high quality performance or HF - brand high status
• increase media hype about an event - greater viewer numbers - more exposure for sponsor products

Question 13

Advantages for the player

Answer 13

• can be paid millions to endorse products
• can train full time and not have to complete another job to fund training, so can focus on becoming the best at their sport
• can receive top quality products to use to help performance

Question 14

Advantages for the spectator

Answer 14

• more coverage
• top events
• replays
• red button choice
• player cam
• ability to buy the same clothes and equipment as role models

Question 15

Disadvantage of commercialization and media on the sponsor

Answer 15

• media may not get high number of viewers
• comp may does get the amount of exposure they wanted
• the player / team doesn’t play well
• player becomes bad role model - cheating, violence - sponsors become linked to these players and pro yrs received a negative image - less popular reducing sales

Question 16

Disadvantages for the sport

Answer 16

• clothing and rules changed to make the game more appealing to viewers
• fixture times and length of season changed to maximize viewing opportunities
• breaks in play for advertising purposes
• minority sports not shown on media = decrease in participation
• negative reporting can give sport bad reputation

Question 17

Disadvantages for the player

Answer 17

• event times may make conditions less favorable for player
• withdrawal of sponsorship can cause financial difficulties
• product may have bad image or be unethical - bad reputation to performer
• required appearance take time away from training
• pressure to win at all costs to keep sponsorship
• restricted to sponsorship clothing/equipment
• no privacy
• negative reporting can lose sponsorship

Question 18

Disadvantages for the spectator

Answer 18

• high subscription cost for TV channels
• pay per view - need to pay again for certain matches
• high cost of merchandise
• minority sports not shown
• sponsors keep he’s tickets for hospitality reasons