Commercialism of physical activity and sport

Question 1

Explain commercialism in sport

Answer 1

Commercialism relates to sport as a commodity. It is influenced by media sponsership and advertising. It is linked to globalisation.

Question 2

How has commercialism changed sport?

Answer 2

* Increased public interest
~ better access/ media coverage
~ better quality coverage
~ more ticket sales
~ more TV subscription sales
* Increased media interest
~ more channels/ coverage
~ greater number of subscriptions
* Increased Advertising
~ On equipment and clothing
~ TV breaks
* Increased sponsership
~ more sport sponsership
~ more merchandising