Effects of the media on sport

Question 1

How has the media effected sport in general?

Answer 1

• Changes to format (change in rules) - more media friendly - e.g. T20 cricket
• Start times - global media
• Greater status of performers - role models
• Sport has become comercialised

Question 2

How has the media positively effected sport?

Answer 2

• Inceased income from TV rights
• More sponsership opportunites
• More funding and support of performers (Facilities, equipment, Talent I.D., grass roots, coaching)
• Better wages for elite performers
• Higher profile, therefore more participation

Question 3

How has the media negatively effected sport?

Answer 3

• Preasure on atheletes to perform
• Greater chance of deviance for fame
• Rule and format changes change the nature of the game
• Over-reliance on media money
• Some sports only available by PPV/ subscription
• Highlights negative aspects of sport
• Interdependce of golden triangle