Commercialization and the Media Flashcards
(13 cards)
What is the Golden Triangle?
The mutually beneficial relationship between Sports, Sponsorship and the Media.
What is Commercialisation?
When a Sport becomes a vehicle for making money. This could involve broadcasting rights, sponsorship deals or selling merchandise. It is a commodity for financial gain.
What Factors have led to Commercialisation? (Name 3)
Growing levels of spectatorship, Globalisation of Sport, Growth of Media
What different types of media are there? (Name 3)
Print Media, Social Media and the Internet.
How does the media benefit from commercialisation?
High profile stories attract audiences, listeners and readers. The Media also makes sure that sport keeps a high profile.
What reasons are there for globalisation of sport? (Give 3)
More spectators and interest in sport, Satellite TV and SkySports, More sports being accessible instead of just the Olympics and World Cup
What are the Positive Effects of media in Sport? (Give 3)
Creates role models, Increase in entertainment value, Campaigns like Rainbow Laces reduce Discrimination.
What are the Negative Effects of Media in Sport? (Give 3)
Lowers Attendances, Negative Role Models easily accessible, Cameras can obstruct participants and spectators.
What are the Positive Effects of Sponsorship in Sport? (Give 3)
Increases funding for sports, allows for athletes to go full-time, Brand exposure.
What are the Negative Effects of Sponsorship in Sport? (Give 3)
Sports/Teams can be sponsored by unhealthy brands, Increased pressure on athletes, Commodity of gambling sponsors.
What factors lead to commercialisation? (Name 3)
Increased Spectatorship/Participation, Increased opportunity to sell goods, Professionalism of sports
Is the number of participants in sport from Black and Ethnic Minorities increasing or decreasing?
Increasing.
Is the number of participants in sport who have disabilities increasing or decreasing?
Increasing.
