Communicating Data Insights

Question 1

Four types of communication?

Answer 1

Written
Visual
Verbal
NonVerbal

Question 2

What type of communication is anything written on a paper or presentation?

Answer 2

Written

Question 3

What type of communication uses charts, graphs, pictures, and videos?

Answer 3

Visual

Question 4

What type of communication encompasses actions such as posture, eye contact, facial expression, and gestures?

Answer 4

Nonverbal

Question 5

What type of communication is anything spoken and heard?

Answer 5

Verbal

Question 6

Developing a strong written communication skill requires two key concepts?

Answer 6

Appropriate format and Concise

Question 7

What type of communication is the easiest format to consume and can hit a wider audience than written communication?

Answer 7

Visual

Question 8

What is something not possible with traditional written and visual forms of communication?

Answer 8

Responding directly to audience needs

Question 9

What type of communication illustrates how well the message is being performed?

Answer 9

Nonverbal communication

Question 10

What is the deep understanding of a business issue or situation to uncover value?

Answer 10

Data Insights

Question 11

How to obtaining insights?

Answer 11

1. Collect Information
2. Organize information
3. Analyze information
4. Determine action plan
5. Communicate action plan
6. Observe outcome

Question 12

Best Practice: Tie insights back to common business objectives for better context.

Answer 12

True

Question 13

Best Practice: Business context alone isn’t enough. Build a foundation of support.

Answer 13

True

Question 14

Best Practice: Simplicity is essential. Break complex insights to smaller ideas.

Answer 14

True

Question 15

What is the most important facet of communicating?

Answer 15

Your audience

Question 16

Key questions to keep in mind with your audiences?

Answer 16

1. What roles does your audience have?
2. What does your audience already know?
3. What does your audience need to know?
4. How well does your audience know about you?

Question 17

Translate information into a more accessible form to discover insights

Answer 17

Visualizations

Question 18

Are the forefront of communicating data insights

Answer 18

Visualizations

Question 19

Simplify the vast amount of information generated daily.

Answer 19

Charts and graphs

Question 20

Show an aggregated view of our data, highlighting trends and patterns.

Answer 20

Visualizations

Question 21

Positive effects of visualizations

Answer 21

Faster and better decision making
Wider appeal to decision makers
Shows more complete picture than simple aggregations

Question 22

Bar charts and histograms look very similar, why?

Answer 22

Because both utilize bars of different heights to display information

Question 23

How do bar charts and histograms differ?

Answer 23

Differ based on which kind of data they support.

Question 24

Bar charts uses what kind of underlying data?

Answer 24

Categorical data

Question 25

Categorical data can be thought as what?

Answer 25

Labels for data points

Question 26

What type of chart displays bars with heights based on summary information?

Answer 26

Bar chart

Question 27

Most common summary information?

Answer 27

frequency or counts

Question 28

Histograms uses what kind of data?

Answer 28

Numerical Data

Question 29

The underlying data of histogram charts are what?

Answer 29

Broken into bins of equal size

Question 30

What does the height of each bin in the histogram represent?

Answer 30

frequency of data within the bin

Question 31

What is the goal of scatterplots?

Answer 31

Show the relationship between two numerical variables in a dataset

Question 32

The points in a scatterplot chart are arranged based on what?

Answer 32

Horizontal and vertical positions

Question 33

Relationship between variables are easier to detect in which type of chart?

Answer 33

Scatter plot

Question 34

What is the limitation of the basic bar chart?

Answer 34

Only display one category at a time.

Question 35

What bar chart allows more information and highlight additional insights by adding a second categorical variable?

Answer 35

Stacked bar chart

Question 36

What type of chart scales the data to 100%?

Answer 36

100% Stacked bar chart

Question 37

Visualizations aim to share general information that can be quickly understood and actioned.

Answer 37

True

Question 38

Overall trend information is more important than knowing exact details when constructing a visual.

Answer 38

True

Question 39

Data Story Distinctions:

Answer 39

Easier to understand Inspire action Retain information

Question 40

Stories increase engagement over raw data

Answer 40

true

Question 41

Method of communicating data insights tailored to a specific audience with an overarching narrative

Answer 41

Data Storytelling

Question 42

To tell a good story what are the three elements you will consider?

Answer 42

Visualization - share story familiar format Context - shows story as part of larger effort Narrative - gives the data a voice

Question 43

Share information quickly that is easy to understand and action

Answer 43

Visualizations

Question 44

Core of a data story

Answer 44

Visualizations

Question 45

Focus more on _______ and _________ over ________ details.

Answer 45

trends and patterns, specific details

Question 46

Shows audience broader picture

Answer 46

Context

Question 47

Focus on what is essential to understand

Answer 47

Context

Question 48

Unify data story with business objective and outcomes

Answer 48

Context

Question 49

People need to connect with the message to make decisions

Answer 49

Narrative

Question 50

Narrative objectives:

Answer 50

Give data a clear and convincing voice Explain why insights are significant Clearly outline next steps and inspire action

Question 51

Data Story telling has three key components that fall within four typical roles:

Answer 51

Subject matter Expert Analyst Visualizer Reviewer

Question 52

Responsible for knowing the business problem completely

Answer 52

Subject matter expert (sme)

Question 53

Objectives of SME:

Answer 53

Develop narrative, giving data story a voice Build context, relate data story to organizational efforts

Question 54

Blends art and science to create compelling visuals

Answer 54

Visualizer

Question 55

Group objectives of visualizaer:

Answer 55

Craft stunning visuals Ensure insights are properly showcased

Question 56

Technical expert in charge of uncovering and supporting insights

Answer 56

Analyst

Question 57

Group objectives of analyst:

Answer 57

Support other roles Answer Analytical questions Does not require business expertise

Question 58

Evaluates the overall data story

Answer 58

Reviewer

Question 59

Group Objectives of a Reviewer:

Answer 59

Verifies assumptions Gives overall impression of data story Acts as sample audience