Data Story telling

Question 1

Story telling is a proven method of communication because

Answer 1

Stories provoke emotion and emotion leads to change

Question 2

What is a narrative?

Answer 2

A blending of facts and emotions

Question 3

Building a blockbuster story steps (Freytag Model):

Answer 3

The exposition or problem is the first stage
Rising action
The climax of a story
Falling action
Resolution or conclusion

Question 4

This is where it introduces the problem that must be solved.

Answer 4

The exposition or problem

Question 5

Many events of the story take place. Tension and suspense are built.

Answer 5

Rising action

Question 6

This is when all the tension that has been built up during the rising action is released dramatically.

The main characters overcome obstacles

Answer 6

The climax of a story

Question 7

Occurs after the climax.
Most of the events foreshadow the last section of the story

Answer 7

Falling action

Question 8

Conflict is finally resolved

Answer 8

The resolution or conclusion

Question 9

What is a non-technical audience?

Answer 9

Group that is not familiar with technology discussed.

Question 10

How to present to a non-technical audience?

Answer 10

Avoid jargons, and offer more visuals

Question 11

Best way to ensure that you will communicate effectively?

Answer 11

Know your subject matter

Question 12

How to know your subject matter?

Answer 12

Study how experts in your field communicate
If you can teach your subject then you understand it
Break it down to the most basic elements

Question 13

By taking the audience’s perspective, what should we keep in mind?

Answer 13

What does your audience want to know
What problems is your audience trying to solve
Even non-technical people may be briefed by technical experts daily
Avoid technical jargon
Who is the decision maker?

Question 14

Conciseness is the key, what should we bare in mind during this?

Answer 14

A simpler, concise approach is effective
Technical details work best in footnotes
Good text messages are clear and concise
Highlight just a few main points
Limit yourself to three or four sentences per statement
Use clear examples

Question 15

What are operational insights?

Answer 15

Deal with day to day operations
Require technical knowledge but limited accountability

Question 16

What are strategic insights?

Answer 16

require non-technical knowledge but greater accountability

Question 17

What is the exposition of a story?

Answer 17

It starts a story.
Sets the mood, introduces characters
“Why are we here”
Can be dramatic or low-key depending on the situation
Data story relevance to your audience is key

Question 18

Problem statement three elements:

Answer 18

Problem
Implied Method
Problem scope

Question 19

Specific words or phrases that help your audience think and feel in a memorable way

Answer 19

Keywords

Question 20

What is inductive reasoning?

Answer 20

The process of making predictions based on evidence.

Inductive reasoning leads to a new theory.

Specific observations to broad generalizations

Question 21

What is Deductive reasoning?

Answer 21

Seeks to test an existing theory.

broad generalizations to Specific observations

Question 22

Gives a way to solve the conflict

Answer 22

Resolution

Question 23

Previously unrecognized patterns discovered during data analysis

Answer 23

Actionable Insight

Question 24

A prompt to encourage an immediate audience response

Answer 24

Call to action (CTA)

Question 25

Small Incremental changes

Answer 25

Kaizen

Question 26

Most commonly used visualization type

Answer 26

Charts

Question 26

Certain chart types works best with certain data types

Answer 26

true

Question 27

Visualization of numerical data divided into equal portions and presented as a circle

Answer 27

Pie Charts

Question 28

Can be used to compare two very distinct categories against each other

Answer 28

Pie Charts

Question 29

Disadvantage of pie charts

Answer 29

They do a poor job of comparing values with similar amounts

Question 30

Most common type of charts. Show counts and frequency by category

Answer 30

Bar Charts

Question 31

When a pie chart is used, try a bar chart instead.

Answer 31

True

Question 32

Bar charts require less effort from your audience

Answer 32

True

Question 33

Best represent the relationship between two quantitative variables

Answer 33

Scatter plot

Question 34

Plot the observations using an x-axis and y-axis

Answer 34

Scatter plot

Question 35

Show if the relationship between two variables is positive, negative, or relatively neutral

Answer 35

Scatter plots

Question 36

Works well with time series data Compare and contrast performance over time

Answer 36

Line chart

Question 37

Trends become easy to spot and analyze

Answer 37

Line chart

Question 38

Similar to line charts but fill the area between the line and the x-axis

Answer 38

Area charts

Question 39

Areas under a trend line are different colors for different categories

Answer 39

Area charts

Question 40

Trust between the data storyteller and the audience is a key

Answer 40

True

Question 41

Informing someone is merely reporting something in a clinical, passive manner

Answer 41

True

Question 42

Proper communication means the audience has complete comprehension of the message

Answer 42

True

Question 43

What is Dual coding?

Answer 43

Matches written, audible or visual cues in presentation or paper. Leads to trust in your authority to tell the story.

Question 44

Best practices to build and maintain credibility and integrity

Answer 44

Consistency and a reputation for integrity are important to practice Consider having a subject matter experts speak about specific visuals. Cite your information from credible sources.

Question 45

What to avoid when building visuals?

Answer 45

Truncation without causation (avoid truncated y-axis)

Question 46

What is data density?

Answer 46

The ratio of the information displayed to how much space it occupies

Question 47

Ideal data density in a visualization is around 50%-60%

Answer 47

True

Question 48

What does creating a story board mean?

Answer 48

Selecting an order so that the charts mutually support each other, represent the narrative, and have an emotional impact.

Question 49

Questions to ask yourself while creating the storyboard?

Answer 49

Ask yourself how the visuals made you feel Ask yourself if you are better informed after looking at the visuals Ask yourself what you want your audience to think and feel

Question 50

Storyboard construction:

Answer 50

Sort visuals in terms of beginning, middle, and end There's one challenge and main message Feel free to explore different timelines Final result should be a clear, cohesive story, and message