Communication Glossary Flashcards
(20 cards)
Those forms of PR and marketing communication aimed at the influencing and /or promoting purchasing behavior with regard to the services and products of the organization.
Advertising
The effort to increase capacity of civil society to support for policy development and institutional strengthening.
Capacity building
It is an activity in which a sender transmits a message, with or without the aid of media and vehicles, to one or more receivers, and vice versa.
Communication
It sets the communication goals, chooses the right media and messages and sets out the method of evaluation.
Communication plan
A management instrument that is used to harmonies all forms of communication in way that the organization acquires and/or retains the image it wishes to acquire among its target customers.
Corporate communication
It is a process by which an innovation is communicated through certain channels over time among members of a social system.
Diffusion
It is the guiding of learning process in the form of instruction, experiencing or setting examples.
Education
All forms of communication that are geared towards external target groups.
External communication
It is the codification of the rules how to communicate externally.
House style
It is the way an organization wishes to be perceived by the outside world.
Identity
It is the way an organization is actually perceived by the outside world.
Image
It is the deliberate and systematic transfer of knowledge by means of processed facts and data aimed at opinion forming or decision making.
Information
All forms of communication within an organization.
Internal communication
All forms of communication involving direct interaction between two or more people.
Interpersonal communication
Those corporate activities aimed at systematically identifying, satisfying and creating the needs of current and potential market parties.
Marketing
All forms of external communication which are theoretically accessible to everyone, as use is made of mass media and mass communication vehicles.
Mass communication
It is the content one sends to the receiver.
Message
It refers to those activities aimed at building up and maintaining informal relations with formal decision-makers.
Public affairs
They are those people or organizations which are vital to the success or failure of an organization or
project to reach its goals.
Stakeholders
It is a group of people which you need to reach with your communication in order to realize a result.
Target groups
