Mas Communication

Question 1

The main adversary of the protagonist in a media text.

Answer 1

Antagonist

Question 2

A universal type or model of character that is found in many different texts.

Answer 2

Archetype

Question 3

The specific type of person that the producers of a media text are aiming their product at.

Answer 3

Target Audience

Question 4

The recipients of a media text, the people who are intended to consume a variety of media texts.

Answer 4

Audience

Question 5

Meaning created by associations - e.g. red = danger, passion, love.

Answer 5

Connotation

Question 6

The widely recognized way of doing something - this has to do with content,
style and form.

Answer 6

Conventions

Question 7

The literal or surface meaning – e.g. red is the color of the rose.

Answer 7

Denotation

Question 8

A way of categorizing a media text according to its form, style and content.

Answer 8

Genre

Question 9

The organizations that create and distribute a variety of media texts.

Answer 9

Institution

Question 10

The way in which a story, or sequence of events, is put together within a text.

Answer 10

Narrative

Question 11

The intended meanings or representations of an institution present in a media text

Answer 11

Preferred Reading

Question 12

The main character in the narrative of a media text

Answer 12

Protagonist

Question 13

This is when media texts strive to demonstrate a true relationship with the actual world around us.

Answer 13

Realism

Question 14

The way in which the media ‘re-presents’ the world around us through codes and signs

Answer 14

Representation

Question 15

Representations of people that rely on preconceived ideas about the group that person is perceived as belonging to.

Answer 15

Stereotype