Glossary of advertising terms

Question 1

This is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.

Answer 1

AdWords

Question 2

The intended target market for an advert, usually defined in terms of specific demographics and psychographics.

Answer 2

Audience

Question 3

This is the number of people that, on average, will be exposed to each Spot.

Answer 3

Average Persons

Question 4

This is a form of online advertising, and entails embedding an advertisement into a web page.

Answer 4

Banner advert

Question 5

This relates to technology or media that applies across multiple formats and across multiple devices.

Answer 5

Cross-Channel

Question 6

This is a form of online advertising where an advertiser‘s message is shown on a web page, generally set off in a box at the top or bottom or to one side of the content of the page.

Answer 6

Display Advertising

Question 7

This is the average number of times the advertisement will be presented to the audience.

Answer 7

Frequency

Question 8

Showing ads to people based on their mobile device’s location, postal code information they submit when
registering a site/service or GPS coordinates collected by site/service.

Answer 8

Geotargeting

Question 9

These are the total number of exposures to your advertisement

Answer 9

Impressions

Question 10

This is the actual placement of an advertisement as recorded by the ad server.

Answer 10

Insertion

Question 11

This is the price you pay to present your advertisement.

Answer 11

Media Cost

Question 12

This describes the set of people that could potentially be exposed to your advertisement.

Answer 12

Media Market

Question 13

A measurement used to evaluate an ad’s effectiveness at driving a viewer’s ability to remember a brand or the message it intended to communicate.

Answer 13

Message Recall

Question 14

It refers to an individual giving a company permission to use data collected from or about the individual for a particular reason, such as to market the company’s products and services.

Answer 14

Opt In

Question 15

This is the total number of people in your Media Market.

Answer 15

Population

Question 16

This is the percentage of the market that will likely be exposed to your advertisement.

Answer 16

Rating

Question 17

This is the number of people (or percentage) in the market that will likely be exposed to one Spot of advertising.

Answer 17

Reach

Question 18

A tall, thin online advert.

Answer 18

Skyscraper

Question 19

This is a single broadcast of an advertisement.

Answer 19

Spot

Question 20

The percentage of clicks vs. impressions on an ad within a specific page.

Answer 20

Yield