competition, selection and rock & roll, economics of payola and authenticity --> Mol & Wijnberg, 2007 Flashcards
rock & roll dynamics with other companies + authenticity
made independent record companies successful –> majrs fought back
destroying allied with idendependents by impugning - calling into their validity - their authenticity
recap: competition & selection
selectors determine outcome of competitive process among the selected
selectors can also be involved in own competitive process - for dominance
payola in the music industry = “bribes” to selectors
cash in hand to dj’s at local radio stations - indies
business allienaces with major networks & tv-channels - majors
1950 majors doing great while indies
not in the best location - figuratively and literally
direct competition
outcompeting competitors by offering better products than competitors - according to selectors
indirect competition
outcompeting by letting selectors who like you/allied with you outcompete selectors who are allied to them
major hit back - payola scandal
hearings in US congress about rock and roll corrupting the young folks
focusing on payola by indies to dj’s
–> majors attacked the selectors allied with the indies as inauthentic
trend majors and indies in the 60s
majors rules again
closely allied to their selectors
especially tv-network
shifting trend majors and indies in the 50s
starting getting market shaes in the late 50s
e.g. sun records, elvis presley, johnny cash
- technological advances
- now able to hear music from radios in yout car - local stations
dominant position of majors
threatened by new forms of reproduction, distribution, retail made possible by the internet
how they are informed about products, quality and authenticity
payola now
incentives monetary or otherwise offered by selected to selectors
so selectors favour the products of the selected
