personality of performing art venues --> quellet, savard & colbert, 2008 Flashcards
(12 cards)
two main factors
prestige
trendiness
article in a nutshell
performance art venues have measurable personalities
consumers seek venues congruent with their own perceived levels of prestige and trendiness
–> like people who are like you
too much prestige
= (-) effect
too much trendiness
= (+) effect
H1: greater congruence personality of venues and personality of consumer –>
more (+) evaluation
H2: greater congruence more attendance
supported
h3: greater familiarity, les sig effects of 1 and 2
unsupported
what should venues aspire in terms of prestige and trendiness
be as but not more prestigious as target audience
as trendy or trendier than target audience
why not too much prestige?
feel like an outsider
you never know enough
CI strong identity groups –> don’t want to look like you don’t belong there
why is trendier okay
is risk free
ascribe personality to be authentic
something you manage
congruence of own trendiness has (+) effect on attendance
why does familiarity not matter
doesnt help matching products and consumers
other organisatonal personality scales
store / brand
if org were big five
- openness, conscientiousness, extroversion, agreeableness, neuroticism
