quest for authenticity in consumption --> beverland & Farrely, 2009

Question 1

in a nutshell

Answer 1

consumers stricing to draw identity benefits
feel more authentic from consuming the authentic

Question 2

nature of authenticity contested

Answer 2

orginal and staged vs iconic vs selfreferential vs existential vs legitimate

even fakes can be seen as authentic or as the andtithesis of authenticity

Question 3

sociocultural context:
life context - self-authentication goals

Answer 3

control
connection
virtue

Question 4

sociocultural context model

Answer 4

life context –> cues, strategies, standards –> authenticity

Question 5

self-authenticating goals: authenticity and identity

Answer 5

leading to identity benefits

consuming identity/positional goods –> self-authenticating ones identity/position

Question 6

4 control aspect

Answer 6

firsthand experience
independent judgment
verifiability
instrumentality

Question 7

3 connection aspects

Answer 7

proximity
communal norms
ubiquity

Question 8

2 virtue aspects

Answer 8

purity
universality

Question 9

authenticating strategies - to achieve goals - motivated reasoning

Answer 9

placement - going there
reduction - going for the essence
projection - putting in what you want to find there

Question 10

authenticity and certificate

Answer 10

greater need for authenticity with regard to non-utilitarian products & creative industries products

strategic marketing importance of making it easier for costumer to consider you + products authentic

Question 11

consumers actively seek authenticity to

Answer 11

find meaning in their lives
in line with personal goals
observed rather than ingerent propoties in an object

Question 12

feeling in control - being practical

Answer 12

agency and desire to achieve mastery over enviornment

Question 13

feeling connected - participation

Answer 13

to others, community, place, culture, society
idealisation of community and being part of smth
strong preference for like mindedness

Question 14

feeling virtous - morality

Answer 14

judgment based on purity of motive
staying true to one’s morals and spiritual enrichment

Question 15

authentic defined here

Answer 15

being real, true, genuine

Question 16

objects, brands, events = ?

Answer 16

means for goals and judgement making

Question 17

control, connection, virtue = self-athentication goals –> identity benefits meaning

Answer 17

consume particular identity/positional goods