CONCEPTS #1 Flashcards

(37 cards)

1
Q

The idea of the media and its role in our culture and the associated idea of the media being our cultural storyteller

A

everything is determined by the media and labels, people don’t even realize they are being controlled. they’re dominant story tellers that wrap how we do things. technology is header of social and cultural change.

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2
Q

The notion of the media as our cultural forum

A

mass media has become the prime place for debate. most powerful voiced have the most chance of changing our views and understandings. only as good as the people who participate

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3
Q

applying the model of capitalism to the media

A

people turned to consumers, and making money became the real goal

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4
Q

the stamp act, and why it is relevant

A

the stamp act was a way for england to get money while in the middle of the french and indian war, imposing a stamp duty on newspapers and legal and commercial documents, needed to be printed on paper and with a special seal, prohibited expression from restless colonies

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5
Q

concentration of ownership

A

fewer individuals or organizations control increasing shares of mass media EX) american companies are dominant because of the most widely used language

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6
Q

conglomeration

A

when non media companies own media EX) should stay wide to avoid anyone having too much power and going down the wrong path

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7
Q

dime novels

A

a cheap, popular novel, typically a melodramatic romance or adventure story

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8
Q

pocket book

A

a paperback or other small or cheap edition of a book

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9
Q

the earliest history of the first printed book

A

Gutenburg movable type (letters in metal), took him 20 years. developed a system of pressing against the in type. all language was in latin

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10
Q

censorship and why it’s a big deal

A

takes away from culture, such influential forms of social change that they kept in line

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11
Q

uncle tom’s cabin and why it’s a big deal

A

1852 Harriet Beecher Stowe. heightened public awareness of evils of slavery, helped lead to the ending of the civil war

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12
Q

who sells the majority of books in the u.s

A

amazon

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13
Q

first book printed in the colonies

A

whole book of psalms

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14
Q

aliteracy as self-censorship

A

ban and burn books because books store ideas, ideas that can be read and considered with limited outside influence or official supervision

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15
Q

the culture value of books

A

books are agents of social and cultural change: revolutionary ideas can reach the people
books are important culture repository: turn to books for certainty and truth about the world
books are out windows to the past
books are important sources of personal development
books are source of entertainment
books are mirrors of culture: reflect culture that produced and consumes them
the purchase and reading of a book is much more individual, personal activity then consuming advertiser-supported

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16
Q

e-publishing

A

the publication of books initially or exclusively online, offers a new way for writers’ ideas to be published

17
Q

print on demand (pod)

A

another form of e-publishing, they store works digitally and once ordered a book can be instantly printed, bound and sent

18
Q

the first newspaper printed in the colonies

A

Benjamin Harris printed his own broadside, public occurrences both foreign and domestic. lasted one day

19
Q

john peter zenger case

A

in 1734 new york weekly journal publisher zinger was jailed for criticizing that colony’s royal governor, charged with seditious libel, the criticism had been published so found guilty, then found not guilty because the words themselves needed to be a lie (which they weren’t), case became a a symbol of colonial newspaper independence from the crown, and its power was evident in the refusal by publishers to accept the stamp act

20
Q

significance of the penny press

A

the penny press brought the paper to millions of regular people and the newspaper quickly became the people’s medium

21
Q

the significance of subsidiary rights

A

publishers attempt to offset the large investments they do make the the sale of subsidiary rights, that is, the sale of the book, it’s content, and even its characters to filmmakers, paperback publishers, book clubs, foreign publishers, and product producers like t-shirt, poster, coffee cups, and greeting card manufactures

22
Q

the new york sun and its significance

A

the rise of newspapers, was the first penny press, filled the sun’s pages with police and court reports, crime stories, entertainment news, and human interest stories

23
Q

the significance of the north star

A

slogan: right is of no sex- truth is no color- god is the father of us all, we are all brethren
the most influential african american new paper before the civil war

24
Q

significance of the daily defender

A

robbert abbot may, banned in the south, lead to the great migration, most influential american american newspaper after the civil war. goal wad the encourage southern black people to move north

25
the percentage of daily newspaper's space dedicated to advertising
65% to advertising
26
agenda setting
a theory that argues that media may no tell us what to think but media certainly tells us what to think about
27
underground press
newspapers in the 60s and 70s that criticized culture and political norms
28
why newspapers papers are popular with advertisers
the reason have the number and variety of newspapers we do is that the readers value them. when newspapers prosper (succeed) financially, it is because advertisers recognize their worth as an ad medium
29
why bibles were chained to fixed structures in churches when they first became available
to control printed word, fear the power of printed word
30
books and acid paper and the issue there
physically deteriorated, needed to be stored somewhere climate controlled
31
blockbuster mentality in the book industry
want biggest authors with biggest titles, since they have limited space, smaller and maybe more important books get overlooked
32
assumptions that the media make about the audience
we have a limited attention span, we would rather be entertained than enlightened,any subject that makes intellectual demands are ignored. majority ate illiterate and easier to garb
33
media deregulation
removing or losing government restrictions
34
the telecommunication act of 1966 (goals, consequences, and why it ended up the way it did)
suppose to lower prices, have more adversity, provide more jobs and help the economy none of that happen, instead 2 trillion dollars lost, 3 major companies owned all cable networks, a million jobs lost
35
product placement in books
payments from companies to feature brands in contents
36
chain ownership in newspapers (good and bad)
good: less ownership in less hands bad: care about profit more than the news, less reliable news is not good for the less ownership
37
native advertising in general and in newspapers
marketing content that looks natural in medias organic stream but would otherwise not actually be there