STUDY GUIDE 2 Flashcards
(44 cards)
The postal Act of 1879
which permitted mailing magazines at cheap second-class postage rates, and the spread of the railroad, which carried people and publications westward from the East Coast, were two others.
Why/How magazines increased their readership in the late 1900s
WW2 changed readers (more hip)
Women had more money to spend because they were working now
What early colonial magazines were like
They provided a means for political expression
British material
Expensive
Aimed a small number of literate colonist
Interested in short stories, poetry, social commentary, and essays
Why early colonial magazine readership was low
Magazines are expensive
Postage was expensive and not organized making distribution difficult
Not many people were literate
What muckrakers were (and the famous ones mentioned in your text and what they did
American journalist, novelist and critics, who, the early 1900’s attempted to expose he abuses of business and politics
Why women’s magazines were important in the 19th century
Women suffrage movement
“How-to” for homemakers
controlled circulation
publisher decides who recieves the magazines. Supported entirely by ad revenues
Circulation
movement of substance from place to place
Pass-along readership
readers who did not originally but the newspaper
How magazine circulation is calculated
Primary Guaranteed Pass-along readership Controlled Total audience
The strengths and limitations of online magazines today
Strengths: Offers online only content, Instant feedback, Competition
Limitations: People pay more attention to hard copies, Loyalty to hard copies
Magalouge
Designer catalogue produced to look like a consumer’s magazine
EX) Abercrombie and Fitch’s designer catalog
Complementary copy
content that reinforces the advertiser’s message, or at least does not negate it
Advertorial
a newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article.
Ad-pull policy
promoting a product directly to consumers to develop strong consumer demand that pulls products through the marketing channel
Marconi’s contributions
“father of radio”
Saw radio as a device for point to point communications
Developed telegraphy
Transmitted across the English channel and Atlantic
DeForest’s contributions
Audion tube
Most important component of electronic devices
Computers filled with audion tubes
Transistor replaced audion tube
Edison’s contributions
Analog recording and kinescope
Berliner’s contributions
Decoded (reversed) and played back what was recorder on gramophone
What the audion tube does and why it’s important
Amplified radio signal receptoin
The strengths and limitations of AM and FM
Strengths: FM signals are wider, AM signals travel further
Limitations: Am serves fewer listeners, Many FM stations are noncommercial
Why format radio started
Stations learned that a highly specialized, specific audience of particular interest to certain advertisers could be attracted with specific types of music
Why the govt originally created RCA (and what it stands for)
Stands for radio corporation of America
Avoided direct government control of new medium
What affiliates are
Groups of stations
