Concepts And The Impact Of Digital Communication On Identities: Media Convergence

Question 1

Boyle

Answer 1

• Explains media convergence as the merging of different media forms - such as text, audio, video, and interactive content across digital platforms
• E.g. Facebook, Instagram and Whatsapp - Allowing content to be created, distributed, and consumed in more integrated and flexible ways
• emphasises how convergence changes the roles of media producers and audiences, blurring

Question 2

Jenkins

Answer 2

• Convergence Culture: Where Old and New Media Collide (2006) - Explores how different media platforms are coming together, where consumers actively engage with media content across multiple platforms, blending old and new forms of media.
• Jenkins emphasises the empowering aspects of media convergence for consumers but also states that corporations hold significant power over the distribution and control of content.
• E.g. Google, Apple, Facebook, and Disney control how content is distributed, how audiences engage with it and what content gets visibility