concerns and expectations of key stakeholders

Question 1

what are stakeholders concerns about the SDGS

Answer 1

the effectiveness and implementations of solutions and improvements to meet SDGs
- such as greenwashing

Question 2

what is greenwashing

Answer 2

a derogatory term used to describe an approach to marketing where an organisation or business presents in activities, products or services as environmentally sound, when this might not be true

this misleads customers or the public, damaging trust and undermining genuine efforts towards sustainable goals

Question 3

what are some critics about the SDGs

Answer 3

• there are too many goals and they are to complex to be easily implemented
• the goals aren’t legally binding so difficult to enforce
• potential loss of competitive advantage unless there is a universal adoption by everyone

Question 4

who’s the advertising standards authority (ASA)

Answer 4

When misleading or false claims are advertised complaints can be made to the ASA.