Conformity Flashcards
What were negatives of the Zimbardo Evaluation
Low Population Validity
Ethical Issues- abusive
Lack of generalisability- race
Lack of consent- No insight
Lack of ecological Validity- not real- world
Positives from the Zimbardo Experiment
High internal validity- control over the variables
Prisoner started to believe it was real
What year was the Zimbardo experiment taken place
1971
How many people participated in the Zimbardo experiment and how much did each get paid daily?
24 men ($15)
Why did the experiment end in under a week
An outside observer came upon the scene and registered the shocking environment. The prisoners were depressed and disoriented.
What happened on the 2nd day of the Zimbardo experiment
The prisoners started a rebellion, as a result, guards went into each cell stripping them and taking away there bed.
What is Compliance
Publicly going along with majority influence to gain approval
What is Internalisation
Public and private acceptance of majority influence, through adoption of the majority group’s belief system
What is identification
Public and private acceptance of majority influence in order to gain group acceptance
What is conformity
It is yielding the group pressure.
Known as the majority influence
Informational social influence
Want to be right
Uncertain
Cognitive process
Public and Private agreement
Agree with majority and believe that’s right
Normative social influence
Agree with the opinion of majority
Need for acceptance
Emotional process
Public and private views differ
Gain social approval
Negatives of Asch experiment
Lacks ecological validity
Lacks population validity
Asch experiment
123 American male undergraduates
25% did not conform
75% conformed at least once
Perrin and Spencer
1 of 396 UK engineering students conformed
Lacked temporal validity
