Consumer As Explorer

Question 1

Name two pints illustrating how exploring and shopping is now done as one

Answer 1

1. Bargain hunting (not just to save money but for the delight of the find)
2. Quest for difference
   - curiosity to know the unknown
   - discovering “new” lines, fashions, ideas and fun
   > “new” pleasure, meanings, and even new identities

Question 2

Boredom is a fuel to…

Answer 2

…Contemporary consumerism
- search for stimulation and excitement

But boredom in familiar shopping routines and familiar routines
> constant offer of “new” experience to keep them interested (e.g. sales)