Consumer Behaviour

Question 1

Name 6 different consumers

Answer 1

• rational thrifty consumer
• impulsive spendthrift
• crowd-following consumer
• individualistic consumer - strive for uniqueness
• timid consumer - need reassurance
• adventurous consumer

Question 2

Theres a range of theories surrounding consumer culture. This it can be seen two ways:

Answer 2

1. Bringing more choices, freedom, happiness
2. Alienating, oppressing, manipulating

Question 3

Name the variety of ways to understand the consumer

Answer 3

Consumer as…
Chooser, hedonist, communicator, identity seeker, explorer, victim, rebel, dissident, activist