Introduction To Consumer Behaviour

Question 1

Consumer research has borrowed many concepts and theories from … and has applied them to the study of consumer behaviour

Answer 1

The behavioural sciences (psychology, sociology, anthropology…)

Question 2

Four major areas of the study of consumer behaviour (name and define)

Answer 2

1. internal - relating to internal processes of consumer
2. external - relating to external forces on consumer
3. purchase process - topics related directly to *purchasing activity *
4. miscellaneous - other general topics of consumer behaviour

Question 3

4 examples of major topics in internal area of consumer behaviour

Answer 3

1. attitudes
2. attribution
3. belief-expectancy models
4. cognitive dissonance

Question 4

4 examples of major topics in external area of consumer behaviour

Answer 4

1. communications
2. consumer socialization
3. culture
4. demographics

Question 5

4 examples of major topics in purchase process area of consumer behaviour

Answer 5

1. brand awareness and loyalty
2. Choice
3. evaluation
4. post-purchase

Question 6

4 examples of major topics in miscellaneous area of consumer behaviour

Answer 6

1. consumerism
2. models
3. preference
4. public policy