Consumer Behavior

Question 1

Types of Behavior

Answer 1

-Business to Consumer (B2C)
-Business to Business (B2B)

Question 2

Types of Systems

Answer 2

-Type 1
-Type 2

Question 3

Type 1 System

Answer 3

Is Automatic, Non conscious way of thinking

Question 4

Type 2 System

Answer 4

Is effortful, slow and controlled way of thinking

Question 5

Consumer Decision-Making Process

Answer 5

1- Problem Recognition
2- Information Search
3- Alternative Evaluation
4- Outlet Selection and Purchase
5- Post-purchase processes

Question 6

Evaluative criteria

Answer 6

-Affective
-Attitude
-Attribute

Question 7

Cultural Influences

Answer 7

-Norms
-Subcultures
-Country-of-origin effects
-Social Factors

Question 8

Types of Social Factors

Answer 8

-Reference Groups
-Opinion Leaders

Question 9

Products are ____________ or ________________

Answer 9

Low involvement or high involvement

Question 10

Types of Reseller Markets

Answer 10

-Resellers
-Wholesaling
-Wholesalers

Question 11

B2B Buying Situations

Answer 11

-New Buy
-Straight Buy
-Modified Buy