Segmentation, Targeting, Positioning Flashcards by Carol Samaniego | Brainscape

Q

Criteria

A

-Substantial
-Measurable
-Differentiable
-Accesible
-Actionable

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Bases of Segmentation

A

-Demographic
-Geographic
-Psychographic
-Behavioral

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Factors for Targeting

A

-Growth Potential
-Level of Competition
-Strategic Fit

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Strategies

A

-Undifferentiated Marketing
-Differentiated Marketing
-Niche Marketing

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Steps in Marketing Positioning

A

1- Analyze competitor’s position
2- Define competitive advantage
3- Evaluate feedback

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Positioning Statement

A

Reflects the step of the positioning process

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Positioning Statement

A

Reflects the step of the positioning process

How well did you know this?

1

Not at all

2

3

4

5

Perfectly