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Marketing > The Global Environment > Flashcards

The Global Environment Flashcards

1
Q

External Factors

A

-Economic
-Demographic
-Sociocultural
-Political
-Legal
-Technological

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2
Q

Economic Factors

A

-Gross Domestic Product
-Income Distribution
-Inflation
-Consumer Confidence

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3
Q

Demographic Factors

A

-Age
-Gender
-Education
-Ethnicity

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4
Q

Technological Factors

A

-Changes in Productio

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5
Q

Currency Fluctuation

A

-Income Distribution
-Consumer Ethnocentrism

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6
Q

Non profit

A

-Grants
-Individual Donations
-Events

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