Content analysis - AO1

Question 1

What is a content analysis?

Answer 1

Type of observational research in which people are studied indirectly via communication they have produced

Question 2

What forms can content analysis take

4x

Answer 2

• Written forms
• Books
• Magazines
• Tv programmes or films

Question 3

What is the aim of content analysis?

Answer 3

Summarise and describe this communication in a systematic way so overall conclusions can be drawn

Question 4

What are the two types of content analysis?

Answer 4

Coding and quantitative
Thematic analysis and qualitative data

Question 5

What is coding and quantitative data?

Answer 5

Some data sets to be analysed may be extremely large -> need to categorise it into meaningful units
May involve counting up the number of times a particular word or phrase appears in the text
Produces quantitative data

Question 6

What is thematic analysis and qualitative data?

Answer 6

A form of content analysis but the outcome is qualitative

Question 7

What is the processes of thematic analysis?

Answer 7

Involves identification of themes

• Once researcher has themes that they have developed that cover most apsects of the data they are analysing, they may collect a new set of data to test the validity of the themes and categories
• Researchers writes up the final report, typically using direct quotes from the dates to illustrate each time