Case studies - AO3

Question 1

Strength of case studies

Answer 1

• P: Strength = offer rich, detailed insights that may shed light on very unusual and atypical forms of behaviour
• E: Preffered to the more superficial forms of data that might be collected from experiment/questionnaire
• E: Case studies may contribute to our understanding of typical functioning. HM - existence of separate stores in STM and LTM

Question 2

Limitation of case studies

Answer 2

• P: Limitations = small sample size - generalisation of finsings
• E: Information that makes it into the final report is based on the subjective selection and interpretation of the researcher
• E: Also, personal accoounts from the participants and their family and friends may be prone to inaccuracy or memory decay
• L: Low validity