Content analysis - AO3

Question 1

A strength of content analysis

Answer 1

• P: Strength = circumnavigate many of the ethical issues normally associated with psychological research
• E: Much of the material the analyst might want to study may already exist within the public domain - no issues obtaining permission
• E: High in external validity
• L: May access data of a sensitive nature provided the author’s consent to use

Question 2

Short strength of content analysis

Answer 2

Flexible as it produces two types of data

Question 3

Limitation of content analysis

Answer 3

• P: Limitation = communications produced occur outside of the context within which it occured
• E: People studied indirectly - researcher may attribute opinions and motivations to the speaker not intended originally
• C: Modern analysis - clear about how their own biases and preconceptions influence reseach preconceptions influence research rpocess and make references to these as part of their final report