Content Creation and Delivery Flashcards
1
Q
Types of Content Blocks
A
Text, image, text + image, freeform, HTML, dynamic content, A/B testing content, predictive intelligence content
2
Q
3 kinds of individualized content
A
personalization strings, dynamic content, ampscript guide template language
3
Q
3 email creation options
A
Template, paste html, text only
4
Q
When to use a template
A
to create a new email from an existing template
5
Q
When to use paste html
A
to paste in html for your message body
6
Q
When to use text only
A
to create a text only email
7
Q
3 things that create a send classification
A
Sender profile, CAN-SPAM Priority, Delivery Profile
8
Q
What the sender profile includes
A
From name and from address
9
Q
What the delivery profile includes
A
IP address, header, footer
