Message Design

Question 1

Design for the top ____ pixels by ___ inches

Answer 1

600, 3

Question 2

Make ___ look like ___

Answer 2

links, links

Question 3

Minimize the use of _____

Answer 3

images

Question 4

Minimize ___ and ___

Answer 4

copy, text

Question 5

Make it easy to ____

Answer 5

unsubscribe

Question 6

_____ subject lines and email content

Answer 6

Personalize

Question 7

Avoid using ____

Answer 7

CSS

Question 8

Minimize the use of ____ words

Answer 8

SPAM

Question 9

Always ___

Answer 9

test

Question 10

Use an optimized _____

Answer 10

subject line

Question 11

Take advantage of _____ space

Answer 11

pre-header

Question 12

Use a recognizable ____

Answer 12

from name

Question 13

Make sure content is ____

Answer 13

relevent

Question 14

Use a content ______

Answer 14

hierarchy

Question 15

Optimize images for _____

Answer 15

images-off viewing

Question 16

Use a clear _____

Answer 16

CTA

Question 17

Make email _____ in any environment

Answer 17

actionable

Question 18

4 key elements of mobile-awareness

Answer 18

single-column layout, large text, images and buttons, spacing out links and buttons

Question 19

Define responsive design

Answer 19

advanced techniques that serve up versions of an email based on screen resolutions or email client. often require coding and multiple versions of emails

Question 20

Where can you perform A/B testing?

Answer 20

subject lines, emails, content areas, from names, send date and time, preheaders

Question 21

Metrics used to determine a/b testing winner

Answer 21

highest opens, highest click-through rate

Question 22

4 testing tools in email studio

Answer 22

content detective, validation tool, send preview and test, a/b testing

Question 23

Spam-filtering software that detects potential problem words in email copy (doesn’t scan html)

Answer 23

Content Detective

Question 24

Confirms correct field syntax, rules, and AMPscript, and checks for unsub link and physical mailing address

Answer 24

Validation Tool

Question 25

Previews personalization strings and dynamic content for testing purposes

Answer 25

Send Preview

Question 26

Sends up to 5 email addresses at once, not all links active, not all personalization strings and dynamic content may be active

Answer 26

Test Send

Question 27

Content Best Practices

Answer 27

Set number of emails, use alt text, have a content hierachy, well-branded content above the fold, use personalization, include default content, simple and clear value proposition

Question 28

Email Approval Process

Answer 28

end user submits a created email for approval before sending, needs to be enabled by an admin

Question 29

After unsubscribing from a publication list a subscriber can be resubscribed in this way

Answer 29

Manual

Question 30

Subscriber Statuses

Answer 30

Active, bounce, undeliverable/held, unsubscribed

Question 31

When associating a publication list to a send, if the subscriber's email address does not exist on the publication list, what happens?

Answer 31

Email address is added to the list and the status becomes active

Question 32

When a subscriber chooses to unsubscribe from a subscriber list or is marked unsubscribe on a publication list

Answer 32

List level unsubscribe

Question 33

This can only exist one time and all data about an individual subscriber is stored based on this

Answer 33

Unique identifier

Question 34

When creating a business unit in an enterprise account, what are the unsubscribe settings?

Answer 34

Business unit and Enterprise level

Question 35

Where can a subscriber go to update their personal information?

Answer 35

Profile center

Question 36

When sending to subscribers on a data extension, if the subscriber DOES NOT exist in all subscribers, what email address is used?

Answer 36

The email in the data extension

Question 37

When sending to subscribers on a data extension, if the subscriber DOES exist in all subscribers, what email address is used?

Answer 37

The email in all subscribers

Question 38

An event that occurs when a subscriber chooses to unsubscribe from every email sent from Marketing Cloud

Answer 38

Global unsubscribe

Question 39

When a subscriber chooses to unsubscribe from every email sent from your company

Answer 39

Master unsubscribe

Question 40

What comprises the envelope of an email?

Answer 40

Sender name, Subject line, preheader