Corporate Appraisal (SWOT & Gap Analysis)

Question 1

what is a SWOT analysis?

Answer 1

assesses the strengths, weaknesses, opportunities and threats a business faces

Question 2

when is a SWOT used?

Answer 2

when evaluating and assessing a company either through a micro or macro lens

Question 3

gap analysis?

Answer 3

comparison between a company’s current forecast and their desired direction in relation to their current position

Question 4

gap analysis questions?

Answer 4

why does the gap exist?
what can be done to close the gap?

Question 5

corporate appraisal?

Answer 5

evaluating a company

e.g., what’s going well, what isn’t

Question 6

porter’s generic strategies?

Answer 6

cost leadership and differentiation

focus can either create a narrow or broad scope/target

e.g., cost focus/cost leadership

e.g., differentiation, differentiation focus