Ansoff Matrix Flashcards
(9 cards)
what is the ansoff matrix?
two axes: products and markets»_space;> existing or new
e.g., new product, existing product
e.g., existing market, new market
existing product in an existing market?
market penetration
existing product in a new market?
market development
new product in a new market?
diversification
new product in an existing market?
product development
market penetration?
more sales of existing products to existing markets
e.g., flyalone selling to more gyms/stores
market development?
finding new markets for existing products
e.g., flyalone selling to gyms, schools, hospitals and grocery stores
product development?
developing new products for existing markets
e.g., new flyalone socks and selling it to the gym
diversification?
developing new products for new markets
e.g., flyalone socks and selling it to sainsbury’s
