PESTEL Flashcards
(8 cards)
1
Q
P in pestel…
A
political
e.g., taxation policies, government spending, trade regulations
2
Q
first E in pestel…
A
economic
e.g., economic growth, interest rates, inflation
3
Q
S in PESTEL…
A
social
e.g., sentiment, attitudes, demographics, trends and fashions
4
Q
T in pestel…
A
technological
e.g., new products, innovation
5
Q
second E in PESTEL…
A
environmental
e.g., sustainability, climate change, supply chain
6
Q
L in PESTEL…
A
legal
e.g., legislation/regulations/ competition laws, employment laws
7
Q
what is PESTEL used for?
A
assessing the macro environment
8
Q
when can PESTEL be applied?
A
when analysing as part of a strategic plan to identify potential opportunities/threats facing the industry
