CPIM Part 2, Module 1 - Strategy Flashcards
(142 cards)
What are the six steps of the strategic planning and management process?
- Define strategic vision, mission and values
- Gather internal and external information
- Set strategic objectives
- Develop strategy
- Execute strategy
- Monitor, evaluate and correct
What are the three characteristics of well crafted strategies?
- They fit their internal and external environments
- They create significant and sustainable competitive advantage
- They result in measurable performance improvements
What are the steps of the strategy hierarchy?
High -> Low
1. Corporate strategy
2. Business strategy
3. Function area strategy
4. Operating strategy
What are the four key topis and operations strategy has to make decisions about?
- Capacity
- The supply network
- The process technology used to convert resources into finished goods or services
- Organizational improvements
What is the PESTEL used for and how does it work?
It is a tool to scan an organizations external environment. It identifies current and emerging conditions in six categories: Political, economic, sociocultural, technological, environmental and legal.
What is strategic benchmarking?
A tool for environmental scanning and comparison. It compares the organization against external or internal organizations or functions or against industry standards.
What are the domains of the five forces model?
Substitutes vs new entrants
Suppliers vs buyers
What are three warning signs that indicate dangers from substitute products?
- Stronger increases in sales compared to the sales in the industry
- Signs that capacity is being increased by the producer of the substitute
- Increased profits among makers of these substitutes
What does the VRIN acronym stand for? explain each one.
V-Valuable = A resource or capability that is directly related to the strategy being considered
R-Rare = A resource that a competitors lack
I-Inimitable = A resource difficult to copy for competitor
N-Nonsubstituteable = A resource that cannot be countered by a different type of resource
What is a trading partner?
Any organization external to the firm that plays an important role within the supply chain community and whose business succes depends on the succes of the supply chain community.
What are the four strategies from the Ansoff product-market growth matrix?
- Market penetration = Existing products in existing market
- Market development = Existing product in new market
- Product development = New product in existing market
- Diversification = New product in new market
What is a related diversification strategy?
A related diversification strategy focuses on industries with value chain activities similar to the organizations own, which is called strategic fit.
When is there a strategic fit? (3)
- There is a potential for sharing experiences or assets that will have synergistic effects
- Assets can be shared to lower costs
- Brand identity can be transferred to support customer recognition
What are unrelated diversification strategies?
This involves organizations with different value chain activities and/or different types of resources
A organization should submit a potential diversification strategy to three tests, which are these?
- Industry attractiveness
- Cost of entry
- Better-off, this asses whether diversification creates synergy
Matrix tool visualizes the relative attractiveness of enterprises and the entire portfolio of a multi-industry organization. What are the two variables?
Industry attractiveness VS Business unit competitive position
For which three reasons can a global strategy be interesting?
- It can provide access to new customers
- It can lower costs and improve competitive position
- It can be a response to negative conditions in the home country
What are the three types of international strategies?
- Global strategy - Think global. Act global
- Transnational strategy - Think global. Act local
- Multidomestic / Multicountry strategy - Think local. Act local
What are the two directions of growth in a market? Please explain.
- Horizontal integration - Produces or sells similar products in various geographical locations
- Vertical integration - Functions that were previously performed by suppliers are now done internal
In what three ways can organizations accomplish growth related to their horizontal scope?
- By developing its new capabilities entirely in house
- By acquiring new capabilities
- By outsourcing capabilities
What five objectives can by satisfied by a merger, according to ‘crafting and executing strategy’?
- Creating cost efficiencies
- Expanding geographical coverage
- Extending product offerings
- Gaining access to technology, resources , capabilities
- Supporting the organizations ability to adapt to the evolution of its industry
What are the two major obstacles to a succesful merger or acquisition?
- There may be insufficient due diligence into the transaction
- There may be a mismatch of organizational cultures.
What are the four challenges regarding vertical integration?
- It cannot be assumed that the new competencies will come naturally, easily or quickly
- It increases investment in the industry and, therefore, exposure to changes or negative trends
- If the activity is not significant to the organizations operations, the output may not make its acquisition cost-efficient.
- Capabilities may not match optimally
What are strategic drivers?
Factors that influence business unit and manufacturing strategies