CUEGIS key concepts Flashcards
(6 cards)
1
Q
Change
A
an act or process through which something becomes different. Competition, new technologies and markets, and trends in consumer behaviour lead business organizations to adapt their objectives, strategies and operations.
2
Q
Culture
A
the ideas, customs, and social behaviour of a particular people or society.
3
Q
Ethics
A
moral principles that govern a person’s behaviour or the conducting of an activity
4
Q
Globalisation
A
is a process of interaction and integration among the people, companies, and governments of different nations
5
Q
Innovation
A
refers to the practical application of new inventions into marketable products
6
Q
Strategy
A
A long term plan of action for the whole organisation, designed to achieve a particular goal
