Cultural Imperialism vs Cultural Hybridisation - Globalisation Flashcards
(16 cards)
Cultural imperialists ?
Marxists/Pessimistic globalists
Cultural Hybridisation?
Post modernists/Hyper Globalists
What do cultural imperialists argue?
The globalisation of the media has led to cultural imperialism.
The western world dominating the rest of the world through the media.
(Marketing of its own products)
What do Adorno/Marcuse argue ?
The global mass media is there to (indoctrinate) global consumers into the capitalist ideology.
To produce a homogenised culture that mainly promotes capitalistic values.
(Materialism/consumerism)
This promotes a false-class-consciousness that inhibits criticism of the global capitalist system.
It also creates false needs.
What did Flew argue about cultural imperialism ?
The US is the dominating force in spreading global culture/imperialism.
American culture is everywhere.
What did Ritzer find about cultural imperialism.
McDonaldization
Coined the term McDonalidzation
Can travel world without having to eat indigenous food.
Most countries have a McDonalds.
The menu/décor is recognizable
It is something that is familiar to tourists.
Proof of a decline in local cultures.
What does Klein argue about cultural homogenization ?
The idea that local cultures are killed off by globalisation leading to the whole word becoming the same.
(Shops/Films/Music/Brands)
A03 - What are the problems with the cultural imperialist view.
Assume we passively accept Americanisation.
Globalisation can improve diversity and choice not narrow it.
Over emphasis on the negatives - A major positive is that it has led to a multi-cultural world.
We now live in a ‘global village’ - everything is now more accessible in real time via the media.
We are now more aware of the world leading to more support to other countries in emergency situations.
(Covid/Ukraine war/Middle eastern wars)
Cultural hybridisation?
Post-modernists
Hyper-Globalists
What is argued about globalisation for Cultural hybridists?
Cultural globalisation adds to our cultural options and enriches our culture.
What do Cohen/Kennedy argue about culture ?
Glocalisation
People don’t abandon their folk/local culture just because of the mass media.
Their values/traditions do not disappear.
They appropriate the elements of global culture and mix/match them.
What does Murphy say?
Social media sites like Twitter/Facebook (over 300 million users)
Can help to increase political awareness/issues.
(Human rights violations/protests)
Can help to Co-ordinate mass political responses to issues. (Arab spring)
Can impact peoples (Social/Political/Economic lives).
What did Jenkins argue?
Participatory culture creates new forms of community as those involved will feel more connected to one another.
(Caring about what other people feel about what they have created)
What is participatory culture?
A culture where individuals are not just consumers but also active creators and contributors
(New media)
What does Strinati argue about High culture/popular culture?
The distinction between the 2 has become blurred.
This has increased consumer choice
Can see opera on the TV
Coverage of Global sports events and opera singers.
A03 - What are the evaluations for Cultural hybridisation?
Exaggerates role of high culture on our identity.
Family/class/ethnicity still have more influence on our identities.
Ignores inequalities - Not everyone has access to the new media that would allow them to benefit from Globalisation.
Globalisation can lead to Cultural appropriation. - Racism
