Key terms Flashcards
(12 cards)
What is media ?
Means of gaining information.
Newspaper
TV
Social media
What is the mass media?
Information reaching a large audience
National TV
What is the New media ?
Digital technologies being used for mass communication.
One device can access a wide range of media.
(Phone/Laptop/I-pad)
Internet
What is old media?
Media before the internet.
(Books/magazine’s/radio/broadcast media - Print)
Would have to go on different devices to reach certain platforms.
What does Print mean ?
Means of mass communication in the form of printed publications.
Newspapers - The sun - The guardian
What does Broadcast mean ?
Airing of audio/video to the public via technology.
TVs/Radios
What does Digital mean ?
Media that is encoded into machine readable formats.
Internet
Mobile devices
Technological convergence (Boyle)
One device can access multiple forms of media.
(Mobile phone)
Radio
Tv
Podcasts
Social Media
Video games
Phone calls
Digital Newspapers
What is Interactivity ?
Audience being able to actively engage with the media in real time.
Tweeting
Voting
Replying in comments
What does Demand led mean ?
Audience is able to choose when and where they want to consume certain media.
Netflix/YouTube/Facebook
Not restricted to broadcasting times.
Don’t have to go to a certain place to watch something.
New Media allows this
What is Agenda/Agenda-setting ?
The ability to influence views on topics.
Influencers may interpret a piece of information in one way.
Their followers will agree with their ideas and the internalise them.
Topics then can become a trend.
Advertisers may ask influencers to promote their products/ideals.
What does ISP stand for ?
Internet Service providers
