Media representation - Gender

Question 1

What do Liberal feminists argue about women?

Answer 1

Media representations are behind the social/economic reality.

This has improved more recently.

However - Majority of journalists/reporters/executives in the media are mostly men.

Question 2

What do Marxist feminists say about women?

Answer 2

Stereotypical media representations ae based in economics.

They are a by-product of the media
(Conglomerate’s need to make a profit)

The media is male dominated so portrayls of women are traditional in TV/films/news in order to make money.

Feminist views of career assertive women does not make profit so it is not shown.

Question 3

What do Radical feminists argue about women in the media?

Answer 3

The media uses traditional hegemonic portrayals of femininity to subordinate women into a small range of roles in society.

It is not a coincidence that the media product symbolically relegate women to subordinate positions.
(Motherhood/Sex objects) - (While they are fighting for equality)

Media allows for patriarchy to remain unchallenged hiding the opportunities for women.

Question 4

What do Postmodernists say about women?

Answer 4

McRobbie
There is a new form of popular feminism in a post-modern society.

Magazines promote assertiveness/being in control/independence for women.