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Flashcards in Culture bias Deck (13)
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culture bias

The tendency to ignore cultural differences and interpret all phenomena through the lens of one’s own culture


general background to culture bias in psychology

1992- 64% of the worlds 56,000 psychology researchers were American
-Predominantly a white Euro-American enterprise
-in some texts 90% of the studies have US participants
-Samples mainly contains white middle-class


Consequences of culture bias in research-ao3

-Psychologists may overlook the importance of cultural diversity in understanding human behaviour resulting in theories that are scientifically inadequate
-They may also privilege their own world view over those that emerge from other cultures leading to research that either intentionally or unintentionally supports racist and discriminatory practices in the real world



mainstream psychology has generally ignored cultural differences



when ones own culture is seen as the norm or standard


cultural relativism ao1

berry suggested that psychology has taken an etic approach (eg Ainsworths study)and should be emit (acknowledging cultural relativism)


Emic approach

functions from within or inside certain cultures and identifies behaviours of the specific to that culture


Etic approach

Looks at behaviours from outside of a given culture and attempts to describe those behaviours as universal


Individualism-collectivism ao3

Distinction may be too simple may no longer apply, Takano and Osaka found no evidence -14 out of 15 studies that compares USA to japan found no evidence suggesting the issue of culture bias in research isn’t as big of a problem as we think


cultural relativism versus universality ao3

It should not be assumed that all human behaviours are culturally specific there are some universals such as aspects of attachment and facial expression of emotion (Ekman 1989)


Unfamiliarity within research tradition ao3

Demand characteristics are more likely in an unfamiliar situation


Operationalisation of variables ao3

Some behaviours may not be expressed in the same way e.g. displays of aggression may be culturally relative


challenging implicit assumptions ao3

Researchers own cultural views and maybe challenged, taken for granted assumptions may not be universal- may promote a greater sensitivity to individual difference and cultural relativism in the future