D2C08 Introduction To Marketing Wine Flashcards Preview

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Flashcards in D2C08 Introduction To Marketing Wine Deck (5)
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1

Give one definition of marketing

CIM (Chartered Institute of Marketing):
The management process which is responsible for identifying, anticipating and satisfying consumer requirements profitably

2

In the context of marketing, what does consumer requirement involve?

> The wine
> The experience that the wine brings: confirmation of social status, ownership of something perceived as valuable, return on investment capital

3

What is the goal of marketing?

To create profits either through volume of sales or value of sales

4

What is considered a successful campaign

Marketing campaign costs money and resources. A successful one achieves adequate level of profit within a specified timetable

5

Key stages of successful marketing

> Identifying the product/brand to be marketed
> Analyzing the current market
> Identifying the target market
> Setting the objectives of the marketing strategy
> Devising the marketing strategy(the marketing mix)
> Implementing and monitoring the marketing strategy