Data types

Question 1

Outline the strengths of using primary data

Answer 1

Collect original data, specific to your needs.
Collected data is up to date.
Source of data is known - can make sure not biased

Question 2

Outline the weaknesses of using primary data

Answer 2

May be unable to collect the data due to safety concerns

More time consuming and expensive

Question 3

Outline the strengths of using secondary data

Answer 3

Can compare primary data with other locations/times.
Information exists already - saves time and money.
Some data can’t be collected by researcher from the past or census data or unreachable/illegal places.
People may be unwilling to give personal information in person but this info may be recorded by tax office or census.

Question 4

Outline the weaknesses of using secondary data

Answer 4

The person who produced data may have been biased

Secondary data may contain errors or be inappropriate if doesn’t directly link to field locations.