DATA TYPES (Qualitative or Quantitative)

Question 1

Different research methods can produce different types of data. So, psychologists can either collect…

Answer 1

• Qualitative data
• Quantitative data

Question 2

Define quantitative data

Answer 2

• Numerical data about the quantity of a psychological measure (IQ test)

Question 3

Define qualitative data

Answer 3

• Descriptive data about the quality of a psychological measure.

Question 4

Strengths of quantitative data.

Answer 4

• *Objective/ numeric: Quantitative data is based on numerical measurements which can provide an objective and unbiased representation of phenomena.
• Statistical analysis/ comparisons*: Allows researchers to identify patterns, trends and relationships among variables.

Question 5

Weaknesses of quantitave data

Answer 5

• Reductionist: Focus on observable, measurable variables which may overlook the influence of subjective experiences, social dynamics.
• This can result in a narrow or incomplete understanding of psychological phenomena.

Question 6

Strengths of qualitative data

Answer 6

1. Rich insight and understanding: Rich detailed insights into particpants experiences, perspectives and behaviours.
2. Less reductionist: Allows for a more nuanced comprehensive understanding of phenomena (recognises interplay between individual experiences, thoughts)

Question 7

Weaknesses of qualitative data

Answer 7

1. Susceptible to researcher bias as it is subjective and more open to interpretation
2. Non-numeric and may be difficult to quantify or analyze using traditional statistical techniques.