Decelopments Of Digital Communication

Question 1

What is the digital revolution

Answer 1

Shift in communication in last 3 decades in ways info is shared and stored

Question 2

New media
2 ways it exists

Answer 2

1 - extension of old media
2 - completely new

Question 3

KEY PARTS IF DIGITAL REVOLUTION
6

Answer 3

1. Global village (McLuhan)
2. Virtual communities
3. Social networks
4. Media convergence
5. Big data
6. Social media

Question 4

1. Global village
   Who made it and what is it?

Answer 4

McLuhan
Nervous system of multinational companies that make a super culture

Question 5

1. Global village
   Poutneys opinion?

Answer 5

Increases people’s ability to maintain social relationships

Question 6

1. Global village
   Increases people’s ability to maintain social relationships
   Sociologist?

Answer 6

Poutney

Question 7

2. Virtual communities
   Definition

Answer 7

Social network of likeminded individuals
Eg chat rooms

Question 8

2. Virtual communities
   3 sociologists

Answer 8

1. Rhinegold
2. Turkle
3. Van Dijk

Question 9

2. Virtual communities
   Sociologist Rhinegold

Answer 9

Self defined network that represent irl activities - fall in love

Question 10

2. Virtual communities
   Turkle

Answer 10

The computer is a second self

Question 11

2. Virtual communities
   Van Dijk

Answer 11

Identity and community both shaped
Eg Students can’t imagine school without google

Question 12

2. Virtual communities
   Carters cyber city
   What?

Answer 12

•Characteristics of virtual city
•Every day 3.5 years
•Surveys and semi structured interviews

Question 13

2. Virtual communities
   Carters cyber city
   Findings?

Answer 13

People share interests and invest more / equal energy compared to irl relationships

Question 14

2. Virtual communities
   Second life Borllstorff
   What?

Answer 14

Oversee various and interview for 2 years

Question 15

2. Virtual communities
   Second life Borllstorff
   Conclusion

Answer 15

People’s persona lead to deviant behaviour - in game rape

Question 16

3. Social networks
   Definition

Answer 16

Network of social relationships

Question 17

3. Social networks
   Networked global society
   Definition

Answer 17

Post industrial society focus on information that can benefit society
Eg. Linkedin 20 million users find employability

Question 18

3. Social networks
   Castelles Marxist

Answer 18

Past - vertical
Bourgeoise passed info down

Now - horizontal
Information accessed by all via internet

However digital underclass felt access info (can’t afford tech)

Question 19

3. Social networks
   Castelles Marxist
   Criticism of castelles

Answer 19

However digital underclass felt access info (can’t afford tech)

Question 20

4. Media convergence
   3 types of convergence

Answer 20

A - technological convergence
B - economic convergence
C - cultural convergence

Question 21

4. Media convergence
   A - technological convergence

Answer 21

Margining of different types of info
Texts, photos, research into phone

Question 22

4. Media convergence
   B - economic convergence

Answer 22

•Companies diversifying on multi media platforms
Amazon now does music and films

Question 23

4. Media convergence
   C -Cultural convergence

Answer 23

Old to new media
Cultural homogenisation so cultures die out

Question 24

5. Big data

Answer 24

Lots of data that needs a specialist to analyse

Question 25

5. Big data 5 types

Answer 25

Volume Velocity Variety Variability Complexity

Question 26

5. Big data Volume

Answer 26

Large amount of data

Question 27

5. Big data Velocity

Answer 27

Quickly access data

Question 28

5. Big data Variety

Answer 28

Many formats eg photo, video, lists

Question 29

5. Big data Variability

Answer 29

Rise and drops depending on time of year

Question 30

6. Social media Definition

Answer 30

Digital based platforms with a global reach

Question 31

6. Social media Examples

Answer 31

Twitter - 2014 15mil users 2024 550 mil