Marxist Perspective

Question 1

1. GLOBALISATION IS PROFITABLE
   Cornford and Robbins

Answer 1

Media is controlled by capitalists through public thinking instead of factories

Advertising through multiple media’s

Sell content in more ways (media convergence)

Question 2

2. DIGITAL GLOBALISATION IS SHAPING PEOPLES IDEAS
   How?

Answer 2

Ideological state apparatus and false class consciousness. Freedom is an illusion and distracts from injustice

Question 3

2. DIGITAL GLOBALISATION IS SHAPING PEOPLES IDEAS
   Chomsky

Answer 3

Twitter gives people a voice but distracts from deeper serious issues

Question 4

3. NEW MEDIA FROM OLD MEDIA
   Cornford and Robbins

Answer 4

New media isn’t new, relies on old tech and is just faster

Not needed, just spreads capitalist ideology faster

Question 5

3. NEW MEDIA FROM OLD MEDIA
   Rupert Murdock

Answer 5

Control of 22% of news
The rich shapes the public
(Capitalist ideology)

Question 6

4. REINFORCES INEQUALITIES

Digital media is not controlled by the government but private companies
Issue?

Answer 6

Little regulation
Facebook 2017 - paedophiles and women exploited and did little to stop it

Question 7

5. SURVEILLANCE
   Issue?

Answer 7

Government and companies track users information - invasion of privacy and not explicitly informed

-law not keeping up with tech

Question 8

5. SURVEILLANCE
   Snowdon report
   What happened?

Answer 8

Edward snowdon ‘whistle blew’ on British and American government for accessing people’s personal conversations in the name of ‘national security’

Question 9

5. SURVEILLANCE
   Snowdon report
   Relevance?

Answer 9

Putin and Obamas involvement - shows importance

Surveillance to spy on and state control

Question 10

6. ACCESS TO DIGITAL FORMS OF COMMUNICATION IS BAD

Answer 10

Digital divide - less available to working class

Question 11

MARXIST CRITICS
3

Answer 11

1. Not just class - eg ethnicity relevant. Overemphasised
2. Can challenge ruling class and social protest
3. Companies aren’t that united