Deck no. 26 Flashcards

(250 cards)

1
Q

otwarcie, stanowczo (np. krytykować)

A

roundly

A few short years ago, Musk was roundly mocked as a crazy con artist on the verge of going broke. Now this shy South African with Asperger’s syndrome, who escaped a brutal childhood and overcame personal tragedy, bends governments and industry to the force of his ambition.

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2
Q

juvenile

A

szczeniacki; młodociany; nieletni

The juvenile missives from his unmistakably phallic Twitter avatar came days after one of his rockets launched NASA’s first anti-asteroid planetary defense test; a few weeks before another launched a first-of-its-kind mission to study cosmic X-rays; and amid Musk’s sale of 10% of his Tesla stock, a process that roiled markets, cost him billions and should produce enough tax revenue to fund the Commerce Department for a year.

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3
Q

up for

A

dostępny (np. na sprzedaż); rozważany (np. na posadę, na kandydaturę)

This was the year we emerged from the hundred-year plague only to find there was no normal to go back to, a year that felt like the cusp of a brave or terrifying new world, with nobody in charge and everything up for renegotiation — from how we work and travel to what we find meaning in and cherish.

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4
Q

and beyond

A

i nie tylko

Visionary. Showman. Iconoclast. Troll. How Elon Musk is reshaping our world—and beyond.

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5
Q

irokez (fryzura)

A

fauxhawk

The toddler has his father’s porcelain skin and a mane of straw blond hair, shaved on the sides into the same fauxhawk Musk recently adopted.

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6
Q

legacy

A

starszy (nadal używany, choć nie jest nowoczesny a często jest też niekompatybilny z nowymi rozwiązaniami, głównie dlatego, że jego wymiana byłaby nieopłacalna)

Given the uncertainty about future needs and demands, policymakers should be prepared to keep some legacy fossil fuel assets in reserve, in case they are needed for brief periods during the transition when there is a disconnect between supply and demand.

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7
Q

distraught

A

zrozpaczony

Distraught, the couple began in vitro fertilization treatments, and Justine gave birth to twins and triplets, all of whom are boys. As Justine later told it, Elon abandoned her to tend to his companies as she spiraled into depression inside an L.A. mansion that became a gilded cage.

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8
Q

plusk

A

splish splash

“Just dropping some friends off at the pool,” the 50-year-old zillionaire informed his 66 million Twitter followers on the evening of Nov. 29, having previously advised that at least half his tweets were “made on a porcelain throne.” After an interval—21 minutes, if you must know—an update: “Splish splash.”

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9
Q

wykorzystywać swoje mocne strony

A

to play to one’s strengths

As every business student knows, the smart response is to push back against those forces—for example, by shoring up the barriers to entry, increasing your own bargaining power, and playing to your existing strengths.

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10
Q

przekroczenie (np. kosztów, czasu)

A

overrun

In practice, it wasn’t that easy. Tesla’s first decade was plagued by unmet deadlines, technical snafus and cost overruns.

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11
Q

przybierać coś (np. jakiś wyraz twarzy)

A

to take on

This conventional wisdom—that corporate disruption and death are inevitable— has put many market leaders in a defensive stance. Inside such firms innovation and transformation efforts can take on an air of desperation.

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12
Q

długotrwały, nieprzerwany

A

sustained

The profitability data tells a similar story. The new arrivals went from no to very high profits, while the mainstays grew their profits year after year (apart from 2008, during the global financial crisis). Even the fallers remained profitable (except in 2008). Only the 35 doomed firms saw sustained losses.

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13
Q

krótka prezentacja (np. ofertowa)

A

pitch deck

Almost every company with “Web3” or “blockchain” in its pitch deck describes its mission as a user-centered quest to empower— and just as often, enrich—its users, making them owners and investors as much as customers.

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14
Q

to rile

A

irytować; drażnić

That doesn’t always go smoothly. Warner Bros., owned by AT&T, riled the Hollywood establishment by deciding this year to release all of its 2021 movies on HBO Max on the day of their theatrical debut.

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15
Q

przekaz polityczny oparty na słowach-kluczach, które mają inne znaczenie dla ogółu a inne dla określonej grupy docelowej, do której jest w rzeczywistości skierowany

A

dog whistle

He has an ardent following in some of the nastier precincts of the far right, but Musk claims that when he tweeted “Take the red pill” last year, he had no idea that “red-pilling” was a right-wing dog whistle: “I was just referring to The Matrix,” the movie from which the meme derives.

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16
Q

latter-day

A

współczesny, dzisiejszy

And they see crypto broadly as a classic, doomed-to-fail techno-solutionism (the belief that technology can solve any problem) Ponzi scheme pushed by latter-day medicine-show hucksters eager to exit their investments in unregulated securities before the market collapses or the Securities and Exchange Commission gets around to regulating them.

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17
Q

próg podatkowy

A

tax bracket

Said Ms. Woods, they “give off that status, that moniker of wealth” recognized only by others in the top tax bracket. That is, until shows like “Succession” made anyone with a $10 HBO Max subscription aware of these $625 caps.

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18
Q

somebody’s fair share

A

sprawiedliwy udział; taka część, jaka się komuś należy

“In this country, I think there is a consensus that we ought to pay for the priorities we really care about, and everyone ought to pay their fair share,” Wyden says.

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19
Q

as something as they come

A

jak tylko się da ; jak diabli (bardzo, niesamowicie)

The streaming war requires some big guns—even for those who’ve chosen to sit it out. The new Spider-Man movie swinging into theaters this week is nearly as big as they come.

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20
Q

hucksterism

A

wciskanie produktów; agresywna reklama

And they see crypto broadly as a classic, doomed-to-fail techno-solutionism (the belief that technology can solve any problem) Ponzi scheme pushed by latter-day medicine-show hucksters eager to exit their investments in unregulated securities before the market collapses or the Securities and Exchange Commission gets around to regulating them.

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21
Q

hard-driving

A

agresywny, zdeterminowany, ambitny, pełen energii (np. o przedsiębiorcy)

The toll his hard-driving style takes on staff is legendary. Former associates have described Musk as petty, cruel and petulant, particularly when frustrated or challenged.

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22
Q

powodować

A

to prompt

The sale was prompted by a Twitter poll Musk posted in a fit of pique over liberal Senators’ proposals to tax billionaires.

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23
Q

to trumpet

A

mówić publicznie; rozgłaszać

This future, a second chance to use technology to upend traditional power structures, is being trumpeted by silver-tongued hypepeople of every stripe, from venture capitalists to armchair oracles on social media.

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24
Q

radzić sobie

A

to fare

In contrast, during the 2021 power crisis in Texas, the parts of the state with grids connected to those of neighboring states fared better than the rest of Texas, which was served by an isolated electric grid and transmission system.

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25
to fight back
bronić się **Fight back**. The default reaction to disruption, again, is to try to take on an insurgent at its own game. Examples include British Airways’ launch of the no-frills service Go, since sold to Easy-Jet; the New York Times’ creation of NYTimes.com; and the major carmakers’ moves into electric vehicles.
26
to oversell
wyolbrzymić zalety, przechwalać Digital disruption is real, of course, but it has been **oversold** by three myths: Every sector is under threat, disruption happens quickly and is accelerating, and established firms are struggling to adapt. The facts suggest otherwise.
27
chełpić się czymś, triumfować z powodu czegoś
to gloat over His company, X.com, eventually became part of PayPal, which was purchased by eBay in 2002. Musk came away with about $180 million. But instead of **gloating over** his payday, Musk still seems irked that these early companies never fulfilled their potential as he saw it.
28
bear the brunt
brać na siebie ciężar, najbardziej coś odczuć As the urgency of decarbonization increases along with the costs of climate change, the failure of rich countries to assist poor ones will be a growing source of geopolitical tension—particularly as developing countries disproportionately **bear the brunt** of damage they did not cause.
29
swoon
spadek wartości akcji With a flick of his finger, the stock market soars or **swoons**. An army of devotees hangs on his every utterance. He dreams of Mars as he bestrides Earth, square-jawed and indomitable. Lately, Elon Musk also likes to live-tweet his poops.
30
sedno sprawy, ogólny rozrachunek, rezultat
the bottom line **The bottom line**: There has been less creative destruction than prior studies have suggested—indeed, less than most people believe.
31
moralizatorski
blue-skinned This is the man who aspires to save our planet and get us a new one to inhabit: clown, genius, edgelord, visionary, industrialist, showman, cad; a madcap hybrid of Thomas Edison, P.T. Barnum, Andrew Carnegie and Watchmen’s Doctor Manhattan, the brooding, **blue-skinned** man-god who invents electric cars and moves to Mars.
32
dać komuś spokój, daj komuś trochę luzu
to cut someone some slack The older I get, I think, **cut yourself some slack**.
33
to fall short with
nie wystarczać Should we **fall short with** Earth, Musk’s answer is space, where he envisions “a futuristic Noah’s ark.” His SpaceX is the global commercial leader in building and flying rockets and crews, chosen by NASA to build the ship that aims to place astronauts back on the moon for the first time in more than 50 years.
34
zachowywać się
to conduct oneself In addition to monetary value, the “tokens” that make up these systems are each also encoded with information that has some other use, whether it’s membership in a club, the right to vote on how a company **conducts itself**, or even just data.
35
przestarzały; odgrzewany
shopworn Musk is our avatar of infinite possibility, our usher to the remade world, where **shopworn** practices are cast aside and the unprecedented becomes logical, where Earth and humanity can still be saved.
36
ugruntowane; utrwalonym; powszechnie uznany
well-established Those join **well-established** services from Netflix, Amazon and Hulu. But the likelihood of all these offerings surviving over the long term is slim; according to Ampere Analytics, the average U.S. household now subscribes to just a little over four streaming services.
37
nie móc sobie pozwolić
can ill afford something But perhaps the greatest risk of failing to identify and plan for these pitfalls is that if national security concerns come into conflict with climate change ambitions, a successful transition might not take place at all. And the world **can ill afford** more bumps on the already rough road to net zero.
38
to sit out
przesiedzieć coś (nie brać w czymś udziału) The streaming war requires some big guns—even for those who’ve chosen to **sit it out**. The new Spider-Man movie swinging into theaters this week is nearly as big as they come.
39
uraza, irytacja
pique The sale was prompted by a Twitter poll Musk posted in a fit of **pique** over liberal Senators’ proposals to tax billionaires.
40
szarlatan, znachor (o kimś, kto udaje lekarza)
quack Mr. Dorsey, no **quack**, is clearly in the believers’ camp—and is, indeed, one of its most prominent members. In July he told investors bitcoin would be a big part of Twitter’s future, and in August he tweeted that it would unite the world.
41
mówić publicznie; rozgłaszać
to trumpet This future, a second chance to use technology to upend traditional power structures, is being **trumpeted** by silver-tongued hypepeople of every stripe, from venture capitalists to armchair oracles on social media.
42
well-established
ugruntowane; utrwalonym; powszechnie uznany Those join **well-established** services from Netflix, Amazon and Hulu. But the likelihood of all these offerings surviving over the long term is slim; according to Ampere Analytics, the average U.S. household now subscribes to just a little over four streaming services.
43
installed base
baza użytkowników *(number of units of a product or service that are actually in use)* As Deere pursued this strategy, incumbency provided it with a set of advantages: an immense **installed base** and a reputation that extended back more than a hundred years.
44
czujący, odczuwający
sentient The story isn’t complicated if you strip away the frenetic gibberish, the space/time fiddlings and the incessant hops, leaps and levitations in and out of the Matrix, the vast computer-generated simulation of reality built by **sentient** and predatory machines to keep humanity in their thrall.
45
nowatorski
mold-breaking His rockets, built from scratch on an autodidact’s **mold-breaking** vision, have saved taxpayers billions, reinvigorated America’s space dreams and are launching satellites to expand Internet access across the globe.
46
zwykły, przeciętny, bez polotu
pedestrian Even when talent can deliver surefire success, if a star actor, writer, or director is well represented by managers and agents, the return on such investments remains **pedestrian**.
47
przymilać się do kogoś
to cozy up to somebody The feds are probing Tesla’s Auto pilot software, which has been involved in an alarming number of crashes with parked emergency vehicles, resulting in injuries and death. The company’s expansion in China required **cozying up to** its repressive autocrats.
48
szaleńczy; gorączkowy
frenetic The story isn’t complicated if you strip away the **frenetic** gibberish, the space/time fiddlings and the incessant hops, leaps and levitations in and out of the Matrix, the vast computer-generated simulation of reality built by sentient and predatory machines to keep humanity in their thrall.
49
overrun
przekroczenie (np. kosztów, czasu) In practice, it wasn’t that easy. Tesla’s first decade was plagued by unmet deadlines, technical snafus and cost **overruns**.
50
to be a thing of the past
być przeszłością Proponents of clean energy hope (and sometimes promise) that in addition to mitigating climate change, the energy transition will help make tensions over energy resources **a thing of the past**.
51
silver-tongued
elokwentny, złotousty This future, a second chance to use technology to upend traditional power structures, is being trumpeted by **silver-tongued** hypepeople of every stripe, from venture capitalists to armchair oracles on social media.
52
wielbiciel
devotee With a flick of his finger, the stock market soars or swoons. An army of **devotees** hangs on his every utterance. He dreams of Mars as he bestrides Earth, square-jawed and indomitable. Lately, Elon Musk also likes to live-tweet his poops.
53
ktoś, kto próbuje być fajny obrażając przy tym inne osoby
edgelord This is the man who aspires to save our planet and get us a new one to inhabit: clown, genius, **edgelord**, visionary, industrialist, showman, cad; a madcap hybrid of Thomas Edison, P.T. Barnum, Andrew Carnegie and Watchmen’s Doctor Manhattan, the brooding, blue-skinned man-god who invents electric cars and moves to Mars.
54
przesiedzieć coś (nie brać w czymś udziału)
to sit out The streaming war requires some big guns—even for those who’ve chosen to **sit it out**. The new Spider-Man movie swinging into theaters this week is nearly as big as they come.
55
stranglehold
kontrola Here’s the basic idea: New technologies like blockchain present the opportunity to loosen the centralized **stranglehold** that companies and governments have over everything from internet platforms to intellectual property to the creation and distribution of money.
56
zadaszenie, markiza
awning Musk takes him over to a patch of AstroTurf in front of the Starbase employee restaurant (“Astropub”), which has an **awning** made of rocket flaps.
57
pojawiać się
to crop up Some developing countries will also face obstacles that rarely **crop up** in rich countries. For example, charging an electric car may not be viable in countries that experience blackouts every day or where electric grids are backed up by diesel generators.
58
złota klatka
gilded cage Distraught, the couple began in vitro fertilization treatments, and Justine gave birth to twins and triplets, all of whom are boys. As Justine later told it, Elon abandoned her to tend to his companies as she spiraled into depression inside an L.A. mansion that became a **gilded cage**.
59
splish splash
plusk “Just dropping some friends off at the pool,” the 50-year-old zillionaire informed his 66 million Twitter followers on the evening of Nov. 29, having previously advised that at least half his tweets were “made on a porcelain throne.” After an interval—21 minutes, if you must know—an update: “**Splish splash**.”
60
zamyślony; złowrogi
brooding This is the man who aspires to save our planet and get us a new one to inhabit: clown, genius, edgelord, visionary, industrialist, showman, cad; a madcap hybrid of Thomas Edison, P.T. Barnum, Andrew Carnegie and Watchmen’s Doctor Manhattan, the **brooding**, blue-skinned man-god who invents electric cars and moves to Mars.
61
w przypływie czegoś (np. gniewu)
in a fit of The sale was prompted by a Twitter poll Musk posted **in a fit of** pique over liberal Senators’ proposals to tax billionaires.
62
to conduct oneself
zachowywać się In addition to monetary value, the “tokens” that make up these systems are each also encoded with information that has some other use, whether it’s membership in a club, the right to vote on how a company **conducts itself**, or even just data.
63
błędnie, mylnie
erroneously For example, many observers claim that we are on the cusp of full-scale disruption in industries such as finance, insurance, and education. My research shows that people have been making the same predictions— **erroneously**—since the 1990s.
64
zalety (cechy, które nakłaniają ludzi do kupna czegoś), mocny punkt
selling point They’re also warmer than a typical cotton cap—though that hardly explains why they’re 10-plus times as expensive. But that elevated price might be the biggest **selling point**. It weeds out most anyone who doesn’t drive a Maybach, making these caps their own private club.
65
blue-skinned
moralizatorski This is the man who aspires to save our planet and get us a new one to inhabit: clown, genius, edgelord, visionary, industrialist, showman, cad; a madcap hybrid of Thomas Edison, P.T. Barnum, Andrew Carnegie and Watchmen’s Doctor Manhattan, the brooding, **blue-skinned** man-god who invents electric cars and moves to Mars.
66
flick of something
machnięcie czymś, mały ruch czymś (np. nadgarstkiem) With a **flick of his finger**, the stock market soars or swoons. An army of devotees hangs on his every utterance. He dreams of Mars as he bestrides Earth, square-jawed and indomitable. Lately, Elon Musk also likes to live-tweet his poops.
67
orędować za czymś, opowiadać się za czymś
to champion At a time when segments of the right and left alike **champion** protectionist populism—from Republican Senator Josh Hawley’s hostility to free trade to Bernie Sanders’ redistributionism—this puts Musk at odds with both.
68
kroczyć
to stride Then the tour is over. Musk turns, whistles to Marvin and **strides** briskly to his waiting Tesla.
69
can ill afford something
nie móc sobie pozwolić But perhaps the greatest risk of failing to identify and plan for these pitfalls is that if national security concerns come into conflict with climate change ambitions, a successful transition might not take place at all. And the world **can ill afford** more bumps on the already rough road to net zero.
70
devotee
wielbiciel With a flick of his finger, the stock market soars or swoons. An army of **devotees** hangs on his every utterance. He dreams of Mars as he bestrides Earth, square-jawed and indomitable. Lately, Elon Musk also likes to live-tweet his poops.
71
drań, łobuz
cad This is the man who aspires to save our planet and get us a new one to inhabit: clown, genius, edgelord, visionary, industrialist, showman, **cad**; a madcap hybrid of Thomas Edison, P.T. Barnum, Andrew Carnegie and Watchmen’s Doctor Manhattan, the brooding, blue-skinned man-god who invents electric cars and moves to Mars.
72
pokazać komuś gdzie jest jego miejsce, odesłać kogoś do szeregu
to put somebody in their place Musk has spent a lifetime defying the haters; now, it seems, he’s finally in position to **put them in their place**.
73
to hang on
czekać With a flick of his finger, the stock market soars or swoons. An army of devotees **hangs on** his every utterance. He dreams of Mars as he bestrides Earth, square-jawed and indomitable. Lately, Elon Musk also likes to live-tweet his poops.
74
the bottom line
sedno sprawy, ogólny rozrachunek, rezultat **The bottom line**: There has been less creative destruction than prior studies have suggested—indeed, less than most people believe.
75
wry
drwiący Despite shattering records this year with a net worth above $300 billion, Elon Musk demurs at being described as the richest person in the history of the world. “Excluding sovereigns,” Musk says **wryly**, adding that Russia’s Vladimir Putin is likely richer than he. “I can’t invade countries and stuff.”
76
współczesny, dzisiejszy
latter-day And they see crypto broadly as a classic, doomed-to-fail techno-solutionism (the belief that technology can solve any problem) Ponzi scheme pushed by **latter-day** medicine-show hucksters eager to exit their investments in unregulated securities before the market collapses or the Securities and Exchange Commission gets around to regulating them.
77
zabawiać się czymś; umilać sobie czas
to amuse oneself When the topic of government comes up in TIME’s interview, Musk briefly **amuses himself** by humming rapper Warren G’s ’90s hip-hop hit “Regulate.” “They’re basically saying they want control of the assets,” he says. “This does not result in, actually, the good of the people. You want those who are managing capital to be good stewards of capital. And I think the government is inherently not a good steward of capital.”
78
development
tu: wydarzenie If recent **developments**—such as Chinese President Xi Jinping’s failure to attend the Glasgow meeting in person, China’s lackluster revision of its climate targets, and Beijing’s softening on coal policy in the face of recent gas shortages—are indicative of a trend, China and the United States could increasingly clash over climate change, which may then sap the political will of other countries to take strong climate action.
79
zamykać tymczasowo (np. fabrykę, zakład); odłożyć na półkę (pomysł, plany)
to mothball Before Musk, America’s space industry was moribund. In 2011, NASA **mothballed** the last space shuttle, after inking a deal with SpaceX to make uncrewed cargo resupply runs to the International Space Station (ISS).
80
wciskanie produktów; agresywna reklama
hucksterism And they see crypto broadly as a classic, doomed-to-fail techno-solutionism (the belief that technology can solve any problem) Ponzi scheme pushed by latter-day medicine-show **hucksters** eager to exit their investments in unregulated securities before the market collapses or the Securities and Exchange Commission gets around to regulating them.
81
shopworn
przestarzały; odgrzewany Musk is our avatar of infinite possibility, our usher to the remade world, where **shopworn** practices are cast aside and the unprecedented becomes logical, where Earth and humanity can still be saved.
82
dog whistle
*przekaz polityczny oparty na słowach-kluczach, które mają inne znaczenie dla ogółu a inne dla określonej grupy docelowej, do której jest w rzeczywistości skierowany* He has an ardent following in some of the nastier precincts of the far right, but Musk claims that when he tweeted “Take the red pill” last year, he had no idea that “red-pilling” was a right-wing **dog whistle**: “I was just referring to The Matrix,” the movie from which the meme derives.
83
in a fit of
w przypływie czegoś (np. gniewu) The sale was prompted by a Twitter poll Musk posted **in a fit of** pique over liberal Senators’ proposals to tax billionaires.
84
roundly
otwarcie, stanowczo (np. krytykować) A few short years ago, Musk was **roundly** mocked as a crazy con artist on the verge of going broke. Now this shy South African with Asperger’s syndrome, who escaped a brutal childhood and overcame personal tragedy, bends governments and industry to the force of his ambition.
85
to demur
sprzeciwiać się Despite shattering records this year with a net worth above $300 billion, Elon Musk **demurs** at being described as the richest person in the history of the world. “Excluding sovereigns,” Musk says wryly, adding that Russia’s Vladimir Putin is likely richer than he. “I can’t invade countries and stuff.”
86
inaczej, co innego, w inny sposób
otherwise Digital disruption is real, of course, but it has been oversold by three myths: Every sector is under threat, disruption happens quickly and is accelerating, and established firms are struggling to adapt. The facts suggest **otherwise**.
87
sytuacja beznadziejna; zamieszanie (chaos)
snafu In practice, it wasn’t that easy. Tesla’s first decade was plagued by unmet deadlines, technical **snafus** and cost overruns.
88
iconoclast
obrazoburca Visionary. Showman. **Iconoclast**. Troll. How Elon Musk is reshaping our world—and beyond.
89
poop
news, nowina, wielkie halo; idiotyzm With a flick of his finger, the stock market soars or swoons. An army of devotees hangs on his every utterance. He dreams of Mars as he bestrides Earth, square-jawed and indomitable. Lately, Elon Musk also likes to live-tweet his **poops**.
90
czekać
to hang on With a flick of his finger, the stock market soars or swoons. An army of devotees **hangs on** his every utterance. He dreams of Mars as he bestrides Earth, square-jawed and indomitable. Lately, Elon Musk also likes to live-tweet his poops.
91
wydatki inwestycyjne
capital spending The clean energy transition demands a complete transformation of the global economy and will require roughly $100 trillion in additional **capital spending** over the next three decades.
92
drwiący
wry Despite shattering records this year with a net worth above $300 billion, Elon Musk demurs at being described as the richest person in the history of the world. “Excluding sovereigns,” Musk says **wryly**, adding that Russia’s Vladimir Putin is likely richer than he. “I can’t invade countries and stuff.”
93
boondoggle
wyrzucanie pieniądzy w błoto Musk’s January announcement of a $100 million climate prize rankled some environmentalists because of its inclusion of proposals for direct- air carbon capture—giant machines to suck carbon dioxide out of the atmosphere. While some experts say researching that technology is necessary, others see it as a costly distraction. “Direct- air capture is a **boondoggle**,” says Mark Jacobson, director of Stanford’s amosphere/Energy program. “We can’t waste our time and money on things that just don’t work very well.”
94
sprawiedliwy udział; taka część, jaka się komuś należy
somebody's fair share “In this country, I think there is a consensus that we ought to pay for the priorities we really care about, and everyone ought to pay their **fair share**,” Wyden says.
95
to lend oneself to something
dotyczyć czegoś The most prevalent sources of industrial strength have been the mutually reinforcing competitive advantages of supply-side scale and customer captivity. Content creation simply **does not lend itself to** either, while aggregation is amenable to both.
96
to crop up
pojawiać się Some developing countries will also face obstacles that rarely **crop up** in rich countries. For example, charging an electric car may not be viable in countries that experience blackouts every day or where electric grids are backed up by diesel generators.
97
to pander to
ulegać czemuś Musk has faced criticism for **pandering to** America’s increasingly assertive authoritarian rival. “Overall, Tesla has a good relationship with China,” Musk told a business conference on Dec. 6. “I don’t mean to endorse everything China does.”
98
franchise
seria filmów *a series of films that have the same or similar titles and are about the same characters* This fourth iteration of the **franchise** is set 60 years after the events of “The Matrix Revolutions,” which came out in 2003. Neo, we are told, is actually a balding nerd, but we still see him as Keanu Reeves, who is neither balding nor nerdy.
99
air of something
atmosfera czegoś This conventional wisdom—that corporate disruption and death are inevitable— has put many market leaders in a defensive stance. Inside such firms innovation and transformation efforts can take on an **air of** desperation.
100
coś stanowiącego przewagę; wsparcie, ułatwienie
leg up This will increasingly enable Moscow and Beijing to influence norms regarding nuclear nonproliferation and impose new operational and safety standards designed to give their own companies a lasting **leg up** in a sector that will need to grow as the energy transition unfolds.
101
świeżo upieczony
newly minted “He is a humanist—not in the sense of being a nice person, because he isn’t,” says Robert Zubrin, founder of the Mars Society, who met Musk in 2001, when the young, **newly minted** dot-com millionaire sent a large unsolicited check to the organization.
102
notwithstanding
pomimo The relationship between Beijing and Washington is more fraught now than it has been in decades. Thus far, cooperation between the two powers on climate change has been minimal, **notwithstanding** a last-minute agreement to work together on the issue that they reached at the COP26 (26th Conference of the Parties) meeting in Glasgow this past fall.
103
sentient
czujący, odczuwający The story isn’t complicated if you strip away the frenetic gibberish, the space/time fiddlings and the incessant hops, leaps and levitations in and out of the Matrix, the vast computer-generated simulation of reality built by **sentient** and predatory machines to keep humanity in their thrall.
104
liminal
graniczny For all his outlier qualities, Musk also embodies the zeitgeist of this **liminal** age.
105
as far as I can tell
o ile mi wiadomo; “Markets move themselves all the time,” he says, “based on nothing **as far as I can tell**. So the statements that I make, are they materially different from random movements of the stock that might happen anyway? I don’t think so.”
106
powalić (np. przeciwnika); ściąć (np. drzewo)
to fell Zubrin, of the Mars Society, believes three qualities could **fell** Musk: his work aholism, his recklessness or a sort of earned hubris. “Great leaders become incapable of hearing criticism,” he says. “Why did Napoleon fail in Russia? Because every time before, he had succeeded. Plenty of French generals were saying, ‘Why don’t we just take Poland and be good?’ But every time in the past, the people who urged caution had been wrong.”
107
towarzyszący (odnoszący się lub spowodowany przez coś)
attendant Then came Big Tech and the **attendant** centralization, windfall profits, culture wars, misinformation campaigns, congressional hearings, EU rulings, antitrust battles and techno-nationalism that have characterized the past decade.
108
nieposkromiony, nieustraszony
indomitable With a flick of his finger, the stock market soars or swoons. An army of devotees hangs on his every utterance. He dreams of Mars as he bestrides Earth, square-jawed and **indomitable**. Lately, Elon Musk also likes to live-tweet his poops.
109
błyszczeć
to gleam **Gleaming** spacecraft—some retired from duty, others still in production—rise stories above the sparse terrain. His company is gobbling up local housing and encouraging employees to move there. “Creating the city of Starbase, Texas,” Musk announced on Twitter earlier this year, to the evident surprise of the residents of Boca Chica, where his facility is located.
110
graniczny
liminal For all his outlier qualities, Musk also embodies the zeitgeist of this **liminal** age.
111
attendant
towarzyszący (odnoszący się lub spowodowany przez coś) Then came Big Tech and the **attendant** centralization, windfall profits, culture wars, misinformation campaigns, congressional hearings, EU rulings, antitrust battles and techno-nationalism that have characterized the past decade.
112
na pierwszy rzut oka
at first blush **At first blush**, then, a decarbonized world might seem likely to be more globalized than today’s fossil-fuel dependent planet. But getting to that net-zero world will generate three forces that will push against globalization.
113
leg up
coś stanowiącego przewagę; wsparcie, ułatwienie This will increasingly enable Moscow and Beijing to influence norms regarding nuclear nonproliferation and impose new operational and safety standards designed to give their own companies a lasting **leg up** in a sector that will need to grow as the energy transition unfolds.
114
przedwczesny
untimely A few years ago, as part of our work with large, established companies, we created a mock cemetery filled with tombstones bearing the names of industry giants that had suffered **untimely** bankruptcies or fire sales.
115
to cut someone some slack
dać komuś spokój, daj komuś trochę luzu The older I get, I think, **cut yourself some slack**.
116
to dive into
wgłębiać się w coś (np. szczegóły, badania) Meanwhile, a **dive into** the profitability of firms that have stayed on the Fortune 500 shows that despite anecdotal examples of margins that have been squeezed by digital disruption in some industries, most companies are more profitable today than they were back then.
117
to fare
radzić sobie In contrast, during the 2021 power crisis in Texas, the parts of the state with grids connected to those of neighboring states **fared** better than the rest of Texas, which was served by an isolated electric grid and transmission system.
118
to stride
kroczyć Then the tour is over. Musk turns, whistles to Marvin and **strides** briskly to his waiting Tesla.
119
to amuse oneself
zabawiać się czymś; umilać sobie czas When the topic of government comes up in TIME’s interview, Musk briefly **amuses himself** by humming rapper Warren G’s ’90s hip-hop hit “Regulate.” “They’re basically saying they want control of the assets,” he says. “This does not result in, actually, the good of the people. You want those who are managing capital to be good stewards of capital. And I think the government is inherently not a good steward of capital.”
120
to vouch for
ręczyć za coś This is not a movie the world needs, or a movie that thinks it’s needed. Having suffered through it, I can **vouch for** the purity of its needlessness.
121
autodidact
samouk His rockets, built from scratch on an **autodidact’s** mold-breaking vision, have saved taxpayers billions, reinvigorated America’s space dreams and are launching satellites to expand Internet access across the globe.
122
to take on
przybierać coś (np. jakiś wyraz twarzy) This conventional wisdom—that corporate disruption and death are inevitable— has put many market leaders in a defensive stance. Inside such firms innovation and transformation efforts can **take on** an air of desperation.
123
bzdura, nonsens
gibberish The story isn’t complicated if you strip away the frenetic **gibberish**, the space/time fiddlings and the incessant hops, leaps and levitations in and out of the Matrix, the vast computer-generated simulation of reality built by sentient and predatory machines to keep humanity in their thrall.
124
woeful
żałosny “The current blockchains are like **woefully** underpowered computers that can only do a very, very small amount of transactions, and the things they can do are shockingly limited,” says Stephen Diehl, a programmer in London who is one of Web3’s most visible and cogent critics.
125
i tym podobne
and stuff Despite shattering records this year with a net worth above $300 billion, Elon Musk demurs at being described as the richest person in the history of the world. “Excluding sovereigns,” Musk says wryly, adding that Russia’s Vladimir Putin is likely richer than he. “I can’t invade countries **and stuff**.”
126
gibberish
bzdura, nonsens The story isn’t complicated if you strip away the frenetic **gibberish**, the space/time fiddlings and the incessant hops, leaps and levitations in and out of the Matrix, the vast computer-generated simulation of reality built by sentient and predatory machines to keep humanity in their thrall.
127
fauxhawk
irokez (fryzura) The toddler has his father’s porcelain skin and a mane of straw blond hair, shaved on the sides into the same **fauxhawk** Musk recently adopted.
128
grzywa
mane The toddler has his father’s porcelain skin and a **mane** of straw blond hair, shaved on the sides into the same fauxhawk Musk recently adopted.
129
niezwykły, przyciągający uwagę, ekscytujący (w pozytywny sposób)
larger than life Many people are described as **larger than life**, but few deserve it.
130
ręczyć za coś
to vouch for This is not a movie the world needs, or a movie that thinks it’s needed. Having suffered through it, I can **vouch for** the purity of its needlessness.
131
to be all in
grać va banque Most of Hollywood **is all-in** on the streaming business. As Mr. Rothman put it, “We are in the profit business.”
132
spory
fair A **fair** number also boast geologic formations excellent for storing carbon dioxide that will need to be removed from the atmosphere. (According to some estimates, one-fifth of the reduction in carbon dioxide necessary to achieve net-zero emissions will come from carbon removal.)
133
pasture
pastwisko When digital photography became viable, the company could have retrenched around its declining but profitable photo and film business (and paid shareholders dividends for another decade) or gone all-in on digital imaging—or, like Fuji, sought new **pastures**.
134
to fell
powalić (np. przeciwnika); ściąć (np. drzewo) Zubrin, of the Mars Society, believes three qualities could **fell** Musk: his work aholism, his recklessness or a sort of earned hubris. “Great leaders become incapable of hearing criticism,” he says. “Why did Napoleon fail in Russia? Because every time before, he had succeeded. Plenty of French generals were saying, ‘Why don’t we just take Poland and be good?’ But every time in the past, the people who urged caution had been wrong.”
135
delectation
rozkoszowanie (się czymś), przyjemność THE MEA CULPA is irresistible, not to mention wryly meta and charmingly candid, so I won’t even try to resist quoting what “The Matrix Resurrections” has provided for our **delectation**.
136
awning
zadaszenie, markiza Musk takes him over to a patch of AstroTurf in front of the Starbase employee restaurant (“Astropub”), which has an **awning** made of rocket flaps.
137
tax bracket
próg podatkowy Said Ms. Woods, they “give off that status, that moniker of wealth” recognized only by others in the top **tax bracket**. That is, until shows like “Succession” made anyone with a $10 HBO Max subscription aware of these $625 caps.
138
of every stripe
wszelkiego rodzaju This future, a second chance to use technology to upend traditional power structures, is being trumpeted by silver-tongued hypepeople **of every stripe**, from venture capitalists to armchair oracles on social media.
139
wypierać się, nie przyznawać się
to disavow Musk has **disavowed** terrestrial political affiliations and maintained good relations with politicians of both parties, including Presidents Obama and Trump, though he quit the latter’s business council after only a few months over the decision to pull out of the Paris climate accords.
140
wyolbrzymić zalety, przechwalać
to oversell Digital disruption is real, of course, but it has been **oversold** by three myths: Every sector is under threat, disruption happens quickly and is accelerating, and established firms are struggling to adapt. The facts suggest otherwise.
141
afterthought
refleksja “I believe we’ve got to watch out for the erosion of freedom in America.” The vast expanse of human misery can seem an **afterthought** to a man with his eyes on Mars.
142
rozstawać się z kimś; pozbywać się czegoś
to part with Rather than funding DeSo in the traditional manner—by creating a startup and asking the wealthy mandarins of venture capital to **part with** money in exchange for partial ownership—DeSo instead sold early investors, including Andreessen Horowitz, some of its crypto tokens.
143
capital spending
wydatki inwestycyjne The clean energy transition demands a complete transformation of the global economy and will require roughly $100 trillion in additional **capital spending** over the next three decades.
144
to champion
orędować za czymś, opowiadać się za czymś At a time when segments of the right and left alike **champion** protectionist populism—from Republican Senator Josh Hawley’s hostility to free trade to Bernie Sanders’ redistributionism—this puts Musk at odds with both.
145
oderwany od rzeczywistości
off base Talk of a smooth transition to clean energy is fanciful: there is no way that the world can avoid major upheavals as it remakes the entire energy system, which is the lifeblood of the global economy and underpins the geopolitical order. Moreover, the conventional wisdom about who will gain and who will lose is frequently **off base**.
146
to put somebody in their place
pokazać komuś gdzie jest jego miejsce, odesłać kogoś do szeregu Musk has spent a lifetime defying the haters; now, it seems, he’s finally in position to **put them in their place**.
147
irytować; drażnić
to rile That doesn’t always go smoothly. Warner Bros., owned by AT&T, **riled** the Hollywood establishment by deciding this year to release all of its 2021 movies on HBO Max on the day of their theatrical debut.
148
gilded cage
złota klatka Distraught, the couple began in vitro fertilization treatments, and Justine gave birth to twins and triplets, all of whom are boys. As Justine later told it, Elon abandoned her to tend to his companies as she spiraled into depression inside an L.A. mansion that became a **gilded cage**.
149
zrozpaczony
distraught **Distraught**, the couple began in vitro fertilization treatments, and Justine gave birth to twins and triplets, all of whom are boys. As Justine later told it, Elon abandoned her to tend to his companies as she spiraled into depression inside an L.A. mansion that became a gilded cage.
150
seria filmów *a series of films that have the same or similar titles and are about the same characters*
franchise This fourth iteration of the **franchise** is set 60 years after the events of “The Matrix Revolutions,” which came out in 2003. Neo, we are told, is actually a balding nerd, but we still see him as Keanu Reeves, who is neither balding nor nerdy.
151
to gloat over
chełpić się czymś, triumfować z powodu czegoś His company, X.com, eventually became part of PayPal, which was purchased by eBay in 2002. Musk came away with about $180 million. But instead of **gloating over** his payday, Musk still seems irked that these early companies never fulfilled their potential as he saw it.
152
otherwise
inaczej, co innego, w inny sposób Digital disruption is real, of course, but it has been oversold by three myths: Every sector is under threat, disruption happens quickly and is accelerating, and established firms are struggling to adapt. The facts suggest **otherwise**.
153
ulegać czemuś
to pander to Musk has faced criticism for **pandering to** America’s increasingly assertive authoritarian rival. “Overall, Tesla has a good relationship with China,” Musk told a business conference on Dec. 6. “I don’t mean to endorse everything China does.”
154
mane
grzywa The toddler has his father’s porcelain skin and a **mane** of straw blond hair, shaved on the sides into the same fauxhawk Musk recently adopted.
155
in flux
w ciągłych zmianach Finally, take the time to make the right choice. The effects of new technologies are usually felt across decades, not years, and most potentially disruptive ones (and the firms behind them) end up coexisting with their established counterparts. The newspaper industry is still **in flux**—with paper and online versions alongside each other—25 years in.
156
szczeniacki; młodociany; nieletni
juvenile The **juvenile** missives from his unmistakably phallic Twitter avatar came days after one of his rockets launched NASA’s first anti-asteroid planetary defense test; a few weeks before another launched a first-of-its-kind mission to study cosmic X-rays; and amid Musk’s sale of 10% of his Tesla stock, a process that roiled markets, cost him billions and should produce enough tax revenue to fund the Commerce Department for a year.
157
paść ofiarą
to fall victim Later in that decade, Clayton Christensen’s theory of disruptive innovation, which describes how established companies **fall victim** to their own success, became a popular concept in strategy.
158
sprzeciwiać się
to demur Despite shattering records this year with a net worth above $300 billion, Elon Musk **demurs** at being described as the richest person in the history of the world. “Excluding sovereigns,” Musk says wryly, adding that Russia’s Vladimir Putin is likely richer than he. “I can’t invade countries and stuff.”
159
edgelord
ktoś, kto próbuje być fajny obrażając przy tym inne osoby This is the man who aspires to save our planet and get us a new one to inhabit: clown, genius, **edgelord**, visionary, industrialist, showman, cad; a madcap hybrid of Thomas Edison, P.T. Barnum, Andrew Carnegie and Watchmen’s Doctor Manhattan, the brooding, blue-skinned man-god who invents electric cars and moves to Mars.
160
kontrola
stranglehold Here’s the basic idea: New technologies like blockchain present the opportunity to loosen the centralized **stranglehold** that companies and governments have over everything from internet platforms to intellectual property to the creation and distribution of money.
161
square-jawed
sugerujący męskość i siłę With a flick of his finger, the stock market soars or swoons. An army of devotees hangs on his every utterance. He dreams of Mars as he bestrides Earth, **square-jawed** and indomitable. Lately, Elon Musk also likes to live-tweet his poops.
162
elokwentny, złotousty
silver-tongued This future, a second chance to use technology to upend traditional power structures, is being trumpeted by **silver-tongued** hypepeople of every stripe, from venture capitalists to armchair oracles on social media.
163
mere
zwyczajny; zwykły These technologies represent an evolution of cryptocurrency beyond bitcoin—which some in crypto communities now deride as **mere** “digital gold.”
164
mold-breaking
nowatorski His rockets, built from scratch on an autodidact’s **mold-breaking** vision, have saved taxpayers billions, reinvigorated America’s space dreams and are launching satellites to expand Internet access across the globe.
165
wszelkiego rodzaju
of every stripe This future, a second chance to use technology to upend traditional power structures, is being trumpeted by silver-tongued hypepeople **of every stripe**, from venture capitalists to armchair oracles on social media.
166
brać na siebie ciężar, najbardziej coś odczuć
bear the brunt As the urgency of decarbonization increases along with the costs of climate change, the failure of rich countries to assist poor ones will be a growing source of geopolitical tension—particularly as developing countries disproportionately **bear the brunt** of damage they did not cause.
167
to play to one's strengths
wykorzystywać swoje mocne strony As every business student knows, the smart response is to push back against those forces—for example, by shoring up the barriers to entry, increasing your own bargaining power, and **playing to your existing strengths**.
168
to part with
rozstawać się z kimś; pozbywać się czegoś Rather than funding DeSo in the traditional manner—by creating a startup and asking the wealthy mandarins of venture capital to **part with** money in exchange for partial ownership—DeSo instead sold early investors, including Andreessen Horowitz, some of its crypto tokens.
169
być przeszłością
to be a thing of the past Proponents of clean energy hope (and sometimes promise) that in addition to mitigating climate change, the energy transition will help make tensions over energy resources **a thing of the past**.
170
off base
oderwany od rzeczywistości Talk of a smooth transition to clean energy is fanciful: there is no way that the world can avoid major upheavals as it remakes the entire energy system, which is the lifeblood of the global economy and underpins the geopolitical order. Moreover, the conventional wisdom about who will gain and who will lose is frequently **off base**.
171
white whale
obsesyjny cel This so-called single-stage-to-orbit model has been the **white whale** of rocket designers for generations.
172
machnięcie czymś, mały ruch czymś (np. nadgarstkiem)
flick of something With a **flick of his finger**, the stock market soars or swoons. An army of devotees hangs on his every utterance. He dreams of Mars as he bestrides Earth, square-jawed and indomitable. Lately, Elon Musk also likes to live-tweet his poops.
173
baza użytkowników *(number of units of a product or service that are actually in use)*
installed base As Deere pursued this strategy, incumbency provided it with a set of advantages: an immense **installed base** and a reputation that extended back more than a hundred years.
174
cogent
przekonujący “The current blockchains are like woefully underpowered computers that can only do a very, very small amount of transactions, and the things they can do are shockingly limited,” says Stephen Diehl, a programmer in London who is one of Web3’s most visible and **cogent** critics.
175
przekonujący
cogent “The current blockchains are like woefully underpowered computers that can only do a very, very small amount of transactions, and the things they can do are shockingly limited,” says Stephen Diehl, a programmer in London who is one of Web3’s most visible and **cogent** critics.
176
obsesyjny cel
white whale This so-called single-stage-to-orbit model has been the **white whale** of rocket designers for generations.
177
i nie tylko
and beyond Visionary. Showman. Iconoclast. Troll. How Elon Musk is reshaping our world—**and beyond**.
178
zamaskowanie, utajnienie, zaciemnianie
obfuscation Analogies fail in corporate arrangements as novel as these, which is one reason blockchain startups remain obscure to most investors. Critics claim such **obfuscation** is deliberate, and is as much about hiding suspect financial and technical engineering as it is a consequence of any supposed innovation in business models.
179
trzymać w ryzach, hamować, powstrzymywać
to keep in check As European countries come to increasingly depend on Russian gas in the coming years and as volatility in the oil market rises, both the United States and Europe will count on Russia to **keep prices in check** through its partnership with Saudi Arabia as leaders of the OPEC + alliance, which is made up of the members of OPEC and ten other major oil-exporting countries.
180
zwyczajny; zwykły
mere These technologies represent an evolution of cryptocurrency beyond bitcoin—which some in crypto communities now deride as **mere** “digital gold.”
181
unsolicited
nieproszony, niezamawiany (np. towar) “He is a humanist—not in the sense of being a nice person, because he isn’t,” says Robert Zubrin, founder of the Mars Society, who met Musk in 2001, when the young, newly minted dot-com millionaire sent a large **unsolicited** check to the organization.
182
to fall victim
paść ofiarą Later in that decade, Clayton Christensen’s theory of disruptive innovation, which describes how established companies **fall victim** to their own success, became a popular concept in strategy.
183
larger than life
niezwykły, przyciągający uwagę, ekscytujący (w pozytywny sposób) Many people are described as **larger than life**, but few deserve it.
184
to while away
umilać sobie (czas, dni, godziny, popołudnie); At 30, Musk was fabulously rich, but **whiling away** his days on a yacht didn’t appeal to him. After a severe bout of malaria nearly killed him in 2001, those close to him say, he seemed to feel an urgency to make more of his time on Earth.
185
bronić się
to fight back **Fight back**. The default reaction to disruption, again, is to try to take on an insurgent at its own game. Examples include British Airways’ launch of the no-frills service Go, since sold to Easy-Jet; the New York Times’ creation of NYTimes.com; and the major carmakers’ moves into electric vehicles.
186
starszy (nadal używany, choć nie jest nowoczesny a często jest też niekompatybilny z nowymi rozwiązaniami, głównie dlatego, że jego wymiana byłaby nieopłacalna)
legacy Given the uncertainty about future needs and demands, policymakers should be prepared to keep some **legacy** fossil fuel assets in reserve, in case they are needed for brief periods during the transition when there is a disconnect between supply and demand.
187
obrazoburca
iconoclast Visionary. Showman. **Iconoclast**. Troll. How Elon Musk is reshaping our world—and beyond.
188
pedestrian
zwykły, przeciętny, bez polotu Even when talent can deliver surefire success, if a star actor, writer, or director is well represented by managers and agents, the return on such investments remains **pedestrian**.
189
erroneously
błędnie, mylnie For example, many observers claim that we are on the cusp of full-scale disruption in industries such as finance, insurance, and education. My research shows that people have been making the same predictions— **erroneously**—since the 1990s.
190
to rip off somebody
orżnąć kogoś (oszukać) After a couple of trips, Musk concluded that the Russians were trying to **rip him off**—and that their rockets weren’t even very good.
191
at first blush
na pierwszy rzut oka **At first blush**, then, a decarbonized world might seem likely to be more globalized than today’s fossil-fuel dependent planet. But getting to that net-zero world will generate three forces that will push against globalization.
192
dostępny (np. na sprzedaż); rozważany (np. na posadę, na kandydaturę)
up for This was the year we emerged from the hundred-year plague only to find there was no normal to go back to, a year that felt like the cusp of a brave or terrifying new world, with nobody in charge and everything **up for** renegotiation — from how we work and travel to what we find meaning in and cherish.
193
to keep in check
trzymać w ryzach, hamować, powstrzymywać As European countries come to increasingly depend on Russian gas in the coming years and as volatility in the oil market rises, both the United States and Europe will count on Russia to **keep prices in check** through its partnership with Saudi Arabia as leaders of the OPEC + alliance, which is made up of the members of OPEC and ten other major oil-exporting countries.
194
o ile mi wiadomo;
as far as I can tell “Markets move themselves all the time,” he says, “based on nothing **as far as I can tell**. So the statements that I make, are they materially different from random movements of the stock that might happen anyway? I don’t think so.”
195
obfuscation
zamaskowanie, utajnienie, zaciemnianie Analogies fail in corporate arrangements as novel as these, which is one reason blockchain startups remain obscure to most investors. Critics claim such **obfuscation** is deliberate, and is as much about hiding suspect financial and technical engineering as it is a consequence of any supposed innovation in business models.
196
refleksja
afterthought “I believe we’ve got to watch out for the erosion of freedom in America.” The vast expanse of human misery can seem an **afterthought** to a man with his eyes on Mars.
197
nie wystarczać
to fall short with Should we **fall short with** Earth, Musk’s answer is space, where he envisions “a futuristic Noah’s ark.” His SpaceX is the global commercial leader in building and flying rockets and crews, chosen by NASA to build the ship that aims to place astronauts back on the moon for the first time in more than 50 years.
198
orżnąć kogoś (oszukać)
to rip off somebody After a couple of trips, Musk concluded that the Russians were trying to **rip him off**—and that their rockets weren’t even very good.
199
facility
obiekt (budynek); baza Gleaming spacecraft—some retired from duty, others still in production—rise stories above the sparse terrain. His company is gobbling up local housing and encouraging employees to move there. “Creating the city of Starbase, Texas,” Musk announced on Twitter earlier this year, to the evident surprise of the residents of Boca Chica, where his **facility** is located.
200
frenetic
szaleńczy; gorączkowy The story isn’t complicated if you strip away the **frenetic** gibberish, the space/time fiddlings and the incessant hops, leaps and levitations in and out of the Matrix, the vast computer-generated simulation of reality built by sentient and predatory machines to keep humanity in their thrall.
201
jak tylko się da ; jak diabli (bardzo, niesamowicie)
as something as they come The streaming war requires some big guns—even for those who’ve chosen to sit it out. The new Spider-Man movie swinging into theaters this week is nearly **as big as they come**.
202
źle traktować
to short-change But staying out of the mainstream fight allows Sony to maximize the value of its content without worrying about **shortchanging** its own streaming effort. It also puts the company in a strong bargaining position as one of the few remaining that can produce studio-level content available to other streamers who are increasingly conflicted about dealing with each other.
203
nieproszony, niezamawiany (np. towar)
unsolicited “He is a humanist—not in the sense of being a nice person, because he isn’t,” says Robert Zubrin, founder of the Mars Society, who met Musk in 2001, when the young, newly minted dot-com millionaire sent a large **unsolicited** check to the organization.
204
obiekt (budynek); baza
facility Gleaming spacecraft—some retired from duty, others still in production—rise stories above the sparse terrain. His company is gobbling up local housing and encouraging employees to move there. “Creating the city of Starbase, Texas,” Musk announced on Twitter earlier this year, to the evident surprise of the residents of Boca Chica, where his **facility** is located.
205
to mothball
zamykać tymczasowo (np. fabrykę, zakład); odłożyć na półkę (pomysł, plany) Before Musk, America’s space industry was moribund. In 2011, NASA **mothballed** the last space shuttle, after inking a deal with SpaceX to make uncrewed cargo resupply runs to the International Space Station (ISS).
206
newly minted
świeżo upieczony “He is a humanist—not in the sense of being a nice person, because he isn’t,” says Robert Zubrin, founder of the Mars Society, who met Musk in 2001, when the young, **newly minted** dot-com millionaire sent a large unsolicited check to the organization.
207
cad
drań, łobuz This is the man who aspires to save our planet and get us a new one to inhabit: clown, genius, edgelord, visionary, industrialist, showman, **cad**; a madcap hybrid of Thomas Edison, P.T. Barnum, Andrew Carnegie and Watchmen’s Doctor Manhattan, the brooding, blue-skinned man-god who invents electric cars and moves to Mars.
208
grać va banque
to be all in Most of Hollywood **is all-in** on the streaming business. As Mr. Rothman put it, “We are in the profit business.”
209
tu: wydarzenie
development If recent **developments**—such as Chinese President Xi Jinping’s failure to attend the Glasgow meeting in person, China’s lackluster revision of its climate targets, and Beijing’s softening on coal policy in the face of recent gas shortages—are indicative of a trend, China and the United States could increasingly clash over climate change, which may then sap the political will of other countries to take strong climate action.
210
pastwisko
pasture When digital photography became viable, the company could have retrenched around its declining but profitable photo and film business (and paid shareholders dividends for another decade) or gone all-in on digital imaging—or, like Fuji, sought new **pastures**.
211
wgłębiać się w coś (np. szczegóły, badania)
to dive into Meanwhile, a **dive into** the profitability of firms that have stayed on the Fortune 500 shows that despite anecdotal examples of margins that have been squeezed by digital disruption in some industries, most companies are more profitable today than they were back then.
212
indomitable
nieposkromiony, nieustraszony With a flick of his finger, the stock market soars or swoons. An army of devotees hangs on his every utterance. He dreams of Mars as he bestrides Earth, square-jawed and **indomitable**. Lately, Elon Musk also likes to live-tweet his poops.
213
selling point
zalety (cechy, które nakłaniają ludzi do kupna czegoś), mocny punkt They’re also warmer than a typical cotton cap—though that hardly explains why they’re 10-plus times as expensive. But that elevated price might be the biggest **selling point**. It weeds out most anyone who doesn’t drive a Maybach, making these caps their own private club.
214
snafu
sytuacja beznadziejna; zamieszanie (chaos) In practice, it wasn’t that easy. Tesla’s first decade was plagued by unmet deadlines, technical **snafus** and cost overruns.
215
wyrzucanie pieniądzy w błoto
boondoggle Musk’s January announcement of a $100 million climate prize rankled some environmentalists because of its inclusion of proposals for direct- air carbon capture—giant machines to suck carbon dioxide out of the atmosphere. While some experts say researching that technology is necessary, others see it as a costly distraction. “Direct- air capture is a **boondoggle**,” says Mark Jacobson, director of Stanford’s amosphere/Energy program. “We can’t waste our time and money on things that just don’t work very well.”
216
umilać sobie (czas, dni, godziny, popołudnie);
to while away At 30, Musk was fabulously rich, but **whiling away** his days on a yacht didn’t appeal to him. After a severe bout of malaria nearly killed him in 2001, those close to him say, he seemed to feel an urgency to make more of his time on Earth.
217
missive
pismo, list The juvenile **missives** from his unmistakably phallic Twitter avatar came days after one of his rockets launched NASA’s first anti-asteroid planetary defense test; a few weeks before another launched a first-of-its-kind mission to study cosmic X-rays; and amid Musk’s sale of 10% of his Tesla stock, a process that roiled markets, cost him billions and should produce enough tax revenue to fund the Commerce Department for a year.
218
w ciągłych zmianach
in flux Finally, take the time to make the right choice. The effects of new technologies are usually felt across decades, not years, and most potentially disruptive ones (and the firms behind them) end up coexisting with their established counterparts. The newspaper industry is still **in flux**—with paper and online versions alongside each other—25 years in.
219
news, nowina, wielkie halo; idiotyzm
poop With a flick of his finger, the stock market soars or swoons. An army of devotees hangs on his every utterance. He dreams of Mars as he bestrides Earth, square-jawed and indomitable. Lately, Elon Musk also likes to live-tweet his **poops**.
220
stały, wierny, niezachwiany
steadfast “The short-term metrics are the outer scorecard, but you also need a more important inner scorecard that looks at the contribution you make to employees, customers, and society in the long term.” We find that commitment from the CEO and active oversight by the board are key to the **steadfast** focus required.
221
to put forward
proponować coś The Boring Co., which Musk started in 2016, **put forward** a plan to alleviate urban congestion by building miles of underground tunnels to whisk cars along at more than 100 m.p.h., but critics say plain old subways would be more efficient and equitable.
222
pomimo
notwithstanding The relationship between Beijing and Washington is more fraught now than it has been in decades. Thus far, cooperation between the two powers on climate change has been minimal, **notwithstanding** a last-minute agreement to work together on the issue that they reached at the COP26 (26th Conference of the Parties) meeting in Glasgow this past fall.
223
to prompt
powodować The sale was **prompted** by a Twitter poll Musk posted in a fit of pique over liberal Senators’ proposals to tax billionaires.
224
sustained
długotrwały, nieprzerwany The profitability data tells a similar story. The new arrivals went from no to very high profits, while the mainstays grew their profits year after year (apart from 2008, during the global financial crisis). Even the fallers remained profitable (except in 2008). Only the 35 doomed firms saw **sustained** losses.
225
untimely
przedwczesny A few years ago, as part of our work with large, established companies, we created a mock cemetery filled with tombstones bearing the names of industry giants that had suffered **untimely** bankruptcies or fire sales.
226
błagać kogoś
to plead with And as oil prices surge above $80 per barrel, the United States and other energy-hungry countries are **pleading with** major producers, including Saudi Arabia, to ramp up their output, giving Riyadh more clout in a newly tense relationship and suggesting the limits of Washington’s energy “independence.”
227
pitch deck
krótka prezentacja (np. ofertowa) Almost every company with “Web3” or “blockchain” in its **pitch deck** describes its mission as a user-centered quest to empower— and just as often, enrich—its users, making them owners and investors as much as customers.
228
proponować coś
to put forward The Boring Co., which Musk started in 2016, **put forward** a plan to alleviate urban congestion by building miles of underground tunnels to whisk cars along at more than 100 m.p.h., but critics say plain old subways would be more efficient and equitable.
229
tapestry
różnorodność (np. barw), bogactwo (np. krajobrazu), zawiłość (np. historii) Even as CEO Reed Hastings announced his intention to finance a few original series in 2011, he confirmed that this would always represent a relatively small aspect of the **tapestry** of the overall Netflix experience.
230
to gleam
błyszczeć **Gleaming** spacecraft—some retired from duty, others still in production—rise stories above the sparse terrain. His company is gobbling up local housing and encouraging employees to move there. “Creating the city of Starbase, Texas,” Musk announced on Twitter earlier this year, to the evident surprise of the residents of Boca Chica, where his facility is located.
231
to disavow
wypierać się, nie przyznawać się Musk has **disavowed** terrestrial political affiliations and maintained good relations with politicians of both parties, including Presidents Obama and Trump, though he quit the latter’s business council after only a few months over the decision to pull out of the Paris climate accords.
232
to cozy up to somebody
przymilać się do kogoś The feds are probing Tesla’s Auto pilot software, which has been involved in an alarming number of crashes with parked emergency vehicles, resulting in injuries and death. The company’s expansion in China required **cozying up to** its repressive autocrats.
233
agresywny, zdeterminowany, ambitny, pełen energii (np. o przedsiębiorcy)
hard-driving The toll his **hard-driving** style takes on staff is legendary. Former associates have described Musk as petty, cruel and petulant, particularly when frustrated or challenged.
234
to plead with
błagać kogoś And as oil prices surge above $80 per barrel, the United States and other energy-hungry countries are **pleading with** major producers, including Saudi Arabia, to ramp up their output, giving Riyadh more clout in a newly tense relationship and suggesting the limits of Washington’s energy “independence.”
235
brooding
zamyślony; złowrogi This is the man who aspires to save our planet and get us a new one to inhabit: clown, genius, edgelord, visionary, industrialist, showman, cad; a madcap hybrid of Thomas Edison, P.T. Barnum, Andrew Carnegie and Watchmen’s Doctor Manhattan, the **brooding**, blue-skinned man-god who invents electric cars and moves to Mars.
236
pique
uraza, irytacja The sale was prompted by a Twitter poll Musk posted in a fit of **pique** over liberal Senators’ proposals to tax billionaires.
237
różnorodność (np. barw), bogactwo (np. krajobrazu), zawiłość (np. historii)
tapestry Even as CEO Reed Hastings announced his intention to finance a few original series in 2011, he confirmed that this would always represent a relatively small aspect of the **tapestry** of the overall Netflix experience.
238
fair
spory A **fair** number also boast geologic formations excellent for storing carbon dioxide that will need to be removed from the atmosphere. (According to some estimates, one-fifth of the reduction in carbon dioxide necessary to achieve net-zero emissions will come from carbon removal.)
239
sugerujący męskość i siłę
square-jawed With a flick of his finger, the stock market soars or swoons. An army of devotees hangs on his every utterance. He dreams of Mars as he bestrides Earth, **square-jawed** and indomitable. Lately, Elon Musk also likes to live-tweet his poops.
240
spadek wartości akcji
swoon With a flick of his finger, the stock market soars or **swoons**. An army of devotees hangs on his every utterance. He dreams of Mars as he bestrides Earth, square-jawed and indomitable. Lately, Elon Musk also likes to live-tweet his poops.
241
steadfast
stały, wierny, niezachwiany “The short-term metrics are the outer scorecard, but you also need a more important inner scorecard that looks at the contribution you make to employees, customers, and society in the long term.” We find that commitment from the CEO and active oversight by the board are key to the **steadfast** focus required.
242
żałosny
woeful “The current blockchains are like **woefully** underpowered computers that can only do a very, very small amount of transactions, and the things they can do are shockingly limited,” says Stephen Diehl, a programmer in London who is one of Web3’s most visible and cogent critics.
243
and stuff
i tym podobne Despite shattering records this year with a net worth above $300 billion, Elon Musk demurs at being described as the richest person in the history of the world. “Excluding sovereigns,” Musk says wryly, adding that Russia’s Vladimir Putin is likely richer than he. “I can’t invade countries **and stuff**.”
244
pismo, list
missive The juvenile **missives** from his unmistakably phallic Twitter avatar came days after one of his rockets launched NASA’s first anti-asteroid planetary defense test; a few weeks before another launched a first-of-its-kind mission to study cosmic X-rays; and amid Musk’s sale of 10% of his Tesla stock, a process that roiled markets, cost him billions and should produce enough tax revenue to fund the Commerce Department for a year.
245
samouk
autodidact His rockets, built from scratch on an **autodidact’s** mold-breaking vision, have saved taxpayers billions, reinvigorated America’s space dreams and are launching satellites to expand Internet access across the globe.
246
quack
szarlatan, znachor (o kimś, kto udaje lekarza) Mr. Dorsey, no **quack**, is clearly in the believers’ camp—and is, indeed, one of its most prominent members. In July he told investors bitcoin would be a big part of Twitter’s future, and in August he tweeted that it would unite the world.
247
atmosfera czegoś
air of something This conventional wisdom—that corporate disruption and death are inevitable— has put many market leaders in a defensive stance. Inside such firms innovation and transformation efforts can take on an **air of** desperation.
248
to short-change
źle traktować But staying out of the mainstream fight allows Sony to maximize the value of its content without worrying about **shortchanging** its own streaming effort. It also puts the company in a strong bargaining position as one of the few remaining that can produce studio-level content available to other streamers who are increasingly conflicted about dealing with each other.
249
rozkoszowanie (się czymś), przyjemność
delectation THE MEA CULPA is irresistible, not to mention wryly meta and charmingly candid, so I won’t even try to resist quoting what “The Matrix Resurrections” has provided for our **delectation**.
250
dotyczyć czegoś
to lend oneself to something The most prevalent sources of industrial strength have been the mutually reinforcing competitive advantages of supply-side scale and customer captivity. Content creation simply **does not lend itself to** either, while aggregation is amenable to both.