Defining Examples of Companies Flashcards
(4 cards)
Describe E&J Gallo as an example of a Large Company
> founded in 1933 in Modesto, California (headquarters)
family owned + 6500 global employees
2018: 40% of total production Californian wines
2020: 15 wineries In California + Washington, 10 000 Ha Vineyards in California
2020: Acquisition Constellation Brands Inc: purchase of 30 wine brands, inc 5 wineries
ALSO: buying from grape growers + owning glass business, producing 2,5 Mln bottles/day
large number of inexpensive + mid-priced brands (Barefoot Cellars + Gallo Family Vineyards)
premium + super-premium wines (Louis M.Martini)
distribution rights for e.g. Allegrini (It)
owning staff in mayor markets + working with local distribution companies (China)
selling in 90 countries > estimated 22% USA wine market by volume
Describe Michele Chiarlo as an example of a Medium-Sized Company
> founded in 1956 by Michelle Chiarlo (prev. worked for local co-op), based in Monferrato, focussing on Barbera + Moscato
1980s: buying Barolo-vineyards before rise of prices
owning 70 Ha vineyards + 40 Ha of growers exclusively producing for Chiarlo (Ex. grower-merchant)
large volumes of mid-priced wines (Moscato d’Asti Barbera d’Asti) > range of premium + super-premium wines, single-vineyard (Cerequio, Cannubi, Nizza DOCG (La Court + Cipressi)
75% exporting (USA, Canada, Zwitserland)
1 of 3 Piemonte-members of Instituto Grandi Marchi
Describe Felton Road as an example of a Small Company
> founded in 1991 in Central Otago, New Zealand
estate grown wines, owning 4 vineyards 32 Ha total, organic + biodynamic
winery belonging to The Family of Twelve, private association (= exchanging ideas + knowledge, collective promotion)
use of ambient yeast, avoiding fining/filtering
single variety wines (PN, Char, R): blended (Bannockburn, subzone) single vineyard (e.g.Calvert), single block (e.g. Block 3, allocation) > exporting 75% to 40 countries (mainly Australia, UK, Hong Kong)
premium + super-premium priced wines
Examples of Globally most powerful Wine Brands according to Wine Intelligence
Based on consumer data regarding brand awareness, brand connection and reported brand purchase (NO sales data!):
> Yellow tail - Australia (country of origin)
> Casillero del Diablo - Chile
> Jacob’s Creek - Australia
> Barefoot - USA (Gallo)
> Gato Negro - Chile
> Carlo Rossi - USA
> Frontera - Chile
> JP Chenet - France
> Mouton Cadet - France
! = brands in multiple markets, domestic brands often dominant on individual-market level (e.g. Rotkäppschen (GE) + Changyu (China))
