definitions paper 1 Flashcards
define Adapting existing products
Finding new products based on the original one
define aims
An overall or long-term target for an individual or a business
define Aims/Objectives
A clear, measurable goal, so success or failure is clear to see.
define asset
Any item of value that a business owns, such as its machinery or premises.
define branding
The process of creating a distinct identity for a product or business which highlights how it is different from competing products or businesses, through using a logo, name or creating a personality.
define Break-even level of output
The point where revenue received meets all of the costs of a business.
define business decisions
Choices that have to be made by a business, usually within a short time period.
define business failure (insolvency)
The collapse of a business, probably leading to its closure.
define business plan
A detailed document setting out the marketing and financial thinking behind a proposed new business.
define cash flow forecast
Estimating the cash inflows and outflows of a business over a future time period.
define cash flow
The money coming into and going out of a business within a period of time.
define competition
The rivalry that exists between businesses selling products.
define competitive advantage
A feature of a business that helps it to succeed against competitors
define competitive environment
The strength of competition between companies in the same market.
define consumer
The person who ultimately uses (or consumes) a product.
define consumer income
The amount households have available to spend after income taxes have been deducted
define consumer law
Acts of Parliament that are intended to protect customers from misleading or dangerous practices by companies.
define consumer rights
Laws that empower the consumer to demand certain minimum standards from every business supplier.
define convenience
The ability of a product to fit in with a customer’s lifestyle or routine.
define crowd funding
Raising capital online from many small investors (but not through the stock market).
define consumer needs
What customers require when they purchase a product. There are four main customer needs: price, quality, choice and convenience
define data
Information, particularly statistics, that can be collected and analysed.
define demographics
The characteristics of a population, such as age, gender, race, nationality, disability, and occupation.
define digital communication
Messages or conversations conducted via email, text, or social media.