PAPER 1 Flashcards
(82 cards)
Why new business ideas come about
● changes in technology
● changes in what consumers want
● products and services becoming obsolete.
How new business ideas come about:
● original ideas
● adapting existing products/services/ideas.
The impact of risk on business activity?
business failure, financial loss, lack of security
The impact of reward on business activity?
business success, profit, independence
what is the role of business enterprise and the purpose of business activity
● to produce goods or services
● to meet customer needs
● to add value
how to add value?
convenience, branding, quality, design, unique selling points.
what is the role of an entrepreneur
organises resources, makes business decisions, takes risks
what customer needs are:
price, quality, choice,
convenience
what is the importance of identifying and understanding
customers
generating sales, business survival
what is the purpose of market research
● to identify and understand customer needs
● to identify gaps in the market
● to reduce risk
● to inform business decisions.
what are 2 methods of market research
primary and secondary
methods of primary research?
survey, questionnaire, focus group,
observation
methods of secondary research?
internet, market reports, government reports
what are 2 types of data?
qualitative and quantitative data
what is quantitative data
numerical data that can be put on graphs
what is qualitative data
data that isn’t quantifiable like opinions
How businesses use market segmentation to target
customers
● identifying market segments
● market mapping to identify a gap in the market and the
competition
5 market segments
location, demographics,
lifestyle, income, age
what are the strengths and weaknesses of competitors based on
price, quality, location, product range and customer service
what is a calculated risk?
taking a chance of exposure to loss after having carefully assessed the advantages and disadvantages
what is added value
difference between cost of supplies involved in the production of a product and the price it is sold for, making the product more valuable to customer
what is an aim
an ultimate goal
what is an objective
smaller goals in order to achieve an aim
what are financial aims and objectives
survival, profit, sales,
market share, financial security