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Flashcards in Design Strategy Deck (2)
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What are the components of a design strategy?

1. Executive Intent - what the company wants to achieve in terms of sales, cost, recognition, etc.

2. Market Segments - Primary users whose needs must be met by the design

3. General Tasks - Tasks users are expected to accomplish with the design

4. Technological constraint

5. Marketing/Branding Goals - The values/personality the interface must project or adjectives the design should invoke.

6. Critical Success Factor - Important outcomes that must be met for Executive intent to succeed.

7. Usability Criteria - Outcome phrased in terms of UX metrics


what is brand value gap analysis?

Difference between an attributes importance to stakeholders and its perception by end users.