Digital Marketing and Branding

Question 1

What is Digital Marketing

Answer 1

actively promoting products and services using digital distribution channels

Question 2

types of digital marketing

Answer 2

social media and email marketing

Question 3

objectives of digital marketing

Answer 3

reach, engage and motivate the audience

Question 4

Pay Per Click what is it

Answer 4

digital marketing in which advertising pays a publisher every time an ad link is clicked on

Question 5

Name 2 advantages and disadvantages of Pay Per Click

Answer 5

adv - fast results and can target specific demographics
disadv - expensive and time consuming

Question 6

what are display ads

Answer 6

visual ads placed on websites, social media and apps

Question 7

name 2 advantages and disadvantages of Display ads

Answer 7

adv- build brand awareness and measurable
disadv- low conversion rates and intrusion

Question 8

Ethical issues in digital marketing

Answer 8

False advertising, misleading information and misuse of customer data

Question 9

How does digital marketing lead to a competitive advantage

Answer 9

1. enhanced brand image
2. user experience - if they enjoy the experience then they stay longer
3. monitoring- can track public opinion on the brand
4. content- good content attracts attention