Promotion and Branding

Question 1

What is Promotion

Answer 1

Combination of different Marketing tools a company uses to promote products to target audience

Question 2

name a role of direct marketing

Answer 2

1. helps to decide type of marketing plan objectives
2. helps to decide type of markets to target and strategies to use
3. helps how to evaluate the marketing plan effectiveness

Question 3

2 elements of promotion mix

Answer 3

direct marketing and personal selling

Question 4

objectives of direct marketing

Answer 4

1. build an image
2. maintain customer satisfaction
3. inform customers in an interactive way

Question 5

disadvantages of direct marketing

Answer 5

intrusive and requires a target list and maintaining this is difficult

Question 6

advantages of direct marketing

Answer 6

cost effective and personalised communication

Question 7

ways of direct marketing

Answer 7

1. direct mail
2. emails
3. broadcast media
4. print media

Question 8

sales promotion

Answer 8

incentives that encourage customers to buy products and services

Question 9

what is sales promotion used for

Answer 9

to encourage customers to try a new product and build awareness and loyalty

Question 10

types of sales promotion

Answer 10

trade and consumer promotions

Question 11

importance of sales promotion

Answer 11

• improves relationship with customers
• improves sales and profit
• differentiate from the competition