The Marketing Landscape Flashcards
(8 cards)
1
Q
What are the two main categories of the marketing environment?
A
Microenvironment and macroenvironment
2
Q
Name three components of the microenvironment.
A
- Suppliers
- Distributors
- Competitors
3
Q
Name three components of the macroenvironment.
A
- Economic
- Social/Cultural
- Political
4
Q
What does a SWOT analysis stand for?
A
Strengths, Weaknesses, Opportunities, Threats
5
Q
What are strengths in a SWOT analysis?
A
Elements that give an advantage over others
6
Q
What are weaknesses in a SWOT analysis?
A
Elements that place the business or project at a disadvantage
7
Q
What are opportunities in a SWOT analysis?
A
Elements in the environment that the business can exploit to its advantage
8
Q
What are threats in a SWOT analysis?
A
Elements in the environment that could cause trouble for the business
